Scale · Onboarding / Ramp Systems

Write a Week-by-Week Ramp Email Series for New Hires

Write a 12-week automated email series that drips the right resources, nudges, and reflection prompts to every new rep.

foundermanagerIntermediate⏱ 5-8 hours
When to use
Use when onboarding info gets dropped in Slack and lost, and managers forget to nudge reps on specific milestones. This produces an automated 12-week email sequence you load once. Run once per major service line.
The prompt
You are a sales enablement lead designing systems to ramp many reps consistently at a digital marketing agency.
Agency: [AGENCY_NAME] — [SERVICES] | Cohort size: [COHORT_SIZE] | Ramp target: [RAMP_TARGET_DAYS] to [QUOTA] | Tech stack: [TECH_STACK] | Ramp program structure: [PROGRAM_STRUCTURE]
Write a 12-week ramp email series (one email per week) sent to every new sales rep — each email links to that week's resources, sets the milestone for the week, asks 1 reflection question, and CCs the manager so accountability is automatic.

- One email per week × 12 weeks = 12 emails, written in full (subject + body)
- Each email opens with this week's ONE focus, closes with a single reflection question
- Tone: warm, direct, founder-voice — not corporate HR
- Every email links to the specific resource for that week (use [PLACEHOLDER_LINK])
- Each email has a Mgr CC and a single CTA the rep must complete
12 email blocks: Week # | Subject | Body (≤150 words) | CTA | Reflection Q | Resource Link Placeholder. Plus a 1-line scheduling note (e.g., 'sends every Monday 9am rep timezone').
Variables
  • [AGENCY_NAME] — Your agency name
  • [SERVICES] — Services sold
  • [COHORT_SIZE] — Reps per cohort
  • [RAMP_TARGET_DAYS] — Total ramp days
  • [QUOTA] — Quota target
  • [TECH_STACK] — Tools used
  • [PROGRAM_STRUCTURE] — Brief outline of weekly ramp phases
Example input
Agency: GrowSmart — Web design + Local SEO | Cohort: 2 AEs | Ramp: 84 days to $10K MRR | Stack: HubSpot, Loom, Slack | Structure: Wk1-4 foundation, Wk5-8 application, Wk9-12 ownership
Example output
Schedule: Sends every Monday 9am rep timezone, Mgr in CC.

Week 1 | Subject: 'Welcome week — your one job' | Body: Welcome aboard. This week your only job is to fall in love with our ICP. Read the ICP doc, watch the founder Loom, and score 5 accounts. Don't worry about pitching yet — that's Week 3. | CTA: Complete ICP module | Reflection: 'In your own words, who do we win deals with?' | Resource: [LINK]

Week 2 | Subject: 'Service deep-dive: Web' | Body: This week you learn how we sell and deliver web design retainers. Watch the delivery Loom, then pitch the service to your mentor. | CTA: Record 3-min mock pitch | Reflection: 'What's the #1 objection you expect?' | Resource: [LINK]

Week 3 | Subject: 'Service deep-dive: Local SEO' | ... | CTA: Record pitch | Reflection: 'How does Local SEO complement Web?' | [LINK]

Week 4-12 continue in same pattern, escalating from foundation → first sequence → first discovery → first proposal → first closed deal.
Pro tips
  • Send from the founder's email, not a no-reply — replies should go straight to the manager
  • Embed Loom thumbnails — open rates jump and reps actually watch
  • Review reflection answers quarterly — patterns tell you where the program is weak
Works with
ClaudeChatGPTGemini
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