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Who we are

We built this inside our own agency first.

STAOS was not designed in a workshop. It is the sequence we ran on our own floor when founder-led selling stopped scaling.

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Experience from

SemrushLogical PositionDOE MediaEazy MarketingForix121 EcommerceAdvantage Media PartnersYurz

01  The story

From 3,000 clients to 9,000 in four years.

We started as a digital marketing agency. Growth came the way it comes for most agencies: the founder sold, the founder closed, and the founder became the ceiling. Every good month made the next one harder to repeat.

So we stopped trying to sell harder and started building the thing underneath. Structure first, then tracking, then a weekly rhythm of reviewing calls and fixing what the data showed. That sequence became STAOS.

Over four years the client base went from 3,000 to 9,000, retention held at 96%, and annual recurring revenue went from $60M to $200M. None of that came from a new lead source. It came from closing the holes in a process nobody had ever built on purpose.

Other agency founders started asking how. That is why STAOS exists as its own thing.

From 3,000 clients
9,000
Clients served, in four years.
Retention held at
96%
While tripling the client base.
From $60M ARR
$200M
Annual recurring revenue.

02  The people

Three agency leaders, not three consultants.

You get all three from day one. No account manager, no junior handed the work after the sale.

Jimmy Smith, Founder of STAOS
Founder
Jimmy Smith

Jimmy has spent twenty years inside sales floors, most of it on the phone rather than next to it. He led the scaling of an agency from 3,000 to 9,000 clients and built teams inside Inc. 5000 and Fortune 500 companies.

  • 80,000+ cold calls made personally
  • 200+ sales reps trained
  • $50M+ in advertising spend worked across
  • $200M+ in client revenue driven
Tito Chavez-Nguyen, Co-Founder of STAOS
Co-founder
Tito Chavez-Nguyen

Tito trained hundreds of reps at an Inc. 5000 company before taking over onboarding and enablement. He has led sales teams through two acquisitions and in both in-office and remote-first environments.

  • Hundreds of reps trained and onboarded
  • Led sales and enablement through two acquisitions
  • Headed enablement for a $300M private company
  • Owns onboarding and enablement at STAOS
Conner Henry, Chief Technology Officer and Partner at STAOS
CTO and partner
Conner Henry

Conner architects the technology and data infrastructure behind STAOS. He owns the revenue operations stack so that everything the coaching changes can actually be measured.

  • CRM architecture and pipeline standards
  • KPI definition and reporting
  • Automation and data hygiene
  • “Systems enforce discipline better than willpower ever will”
Inc. 5000Jimmy built and ran sales teams inside Inc. 5000 companies.
Fortune 500And inside Fortune 500 sales organisations before that.

03  What we believe

Structure beats pressure.

Traditional sales management focuses on hitting the target. That creates pressure, and pressure creates short term numbers and long term turnover. It also skips the part where people actually get better.

We think the target is an output. The inputs are whether the rep knows the play, whether the data is honest, and whether someone reviews the work every week.

STAOS exists to give agency owners and closers a repeatable sales system. Consistent structure plus consistent coaching is what produces predictable revenue and the retention that comes with it.

That is also why we run the sequence in order. You cannot optimize what you are not tracking, and you should not scale what you have not optimized.

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Talk to the people who will do the work.

A free 20 minute audit with the founder. Bring your pipeline numbers and we will tell you where the structure is leaking.

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