About Us
About Us
Our Mission
STAOS™ exists to empower agency owners and closers with a repeatable sales system. 
We believe that consistent structure and coaching create predictable revenue and exceptional client retention. Sales coaching focuses on personalised guidance, real‑time feedback and continuous improvements, which are the same principles built into our framework.
Our Mission
STAOS™ exists to empower agency owners and closers with a repeatable sales system. We believe that consistent structure and coaching create predictable revenue and exceptional client retention. Sales coaching focuses on personalised guidance, real‑time feedback and continuous improvements, which are the same principles built into our framework.
Impact in Numbers
Impact in Numbers
500+
Reps Coached
500+
Reps Coached
500+
Reps Coached
20+
Years of Sales Management
20+
Years of Sales Management
20+
Years of Sales Management
150K+
Cold Calls Tested
150K+
Cold Calls Tested
150K+
Cold Calls Tested
50+
Countries worldwide
50+
Countries worldwide
50+
Countries worldwide
Built from fortune 500 and Inc 5000 experience
Built from fortune 500 and Inc 5000 experience
Our Story
Our Story
We started as a digital marketing agency with 3,000 clients. Like many agencies, our growth stalled because we lacked a systematic sales process. By implementing the STAOS™ framework—Structure, Tracking, Analyze, Optimize, and Scale—we grew from 3,000 to 9,000 clients in just four years while maintaining a 96 % retention rate. This success attracted clients who wanted the same results, so we shifted our focus to teaching and advising other agencies
We started as a digital marketing agency with 3,000 clients. Like many agencies, our growth stalled because we lacked a systematic sales process. By implementing the STAOS™ framework—Structure, Tracking, Analyze, Optimize, and Scale—we grew from 3,000 to 9,000 clients in just four years while maintaining a 96 % retention rate. This success attracted clients who wanted the same results, so we shifted our focus to teaching and advising other agencies
Founder - Jimmy Smith
Founder - Jimmy Smith
Jimmy built and led the agency that inspired STAOS™. Under his leadership, the agency scaled from 3,000 to 9,000 clients while maintaining a 96% retention rate and went from 60m to 200m in ARR.
Jimmy started his career in sales and digital marketing, where he quickly learned the difference between short bursts of hustle and sustainable growth. Over the years, he’s built and led sales and marketing teams at both Inc. 5000 agencies and Fortune 500 companies, managing over $50 million in advertising spend and driving more than $200 million in revenue for clients. He’s personally made over 80,000 cold calls and trained more than 200 sales reps, giving him firsthand insight into what it takes to build teams that consistently perform.
Along the way, he saw the same challenge repeat itself: agencies and founders hitting a ceiling because they lacked structure, consistency, and systems to scale. Determined to change that, Jimmy created the STAOS™ framework—bringing big-company discipline and entrepreneurial speed together in one repeatable model. His passion is helping agency closers and founders move beyond guesswork, install systems that work, and unlock growth without sacrificing their health or freedom.
Founder - Jimmy Smith
Jimmy built and led the agency that inspired STAOS™. Under his leadership, the agency scaled from 3,000 to 9,000 clients while maintaining a 96% retention rate and went from 60m to 200m in ARR.
Jimmy started his career in sales and digital marketing, where he quickly learned the difference between short bursts of hustle and sustainable growth. Over the years, he’s built and led sales and marketing teams at both Inc. 5000 agencies and Fortune 500 companies, managing over $50 million in advertising spend and driving more than $200 million in revenue for clients. He’s personally made over 80,000 cold calls and trained more than 200 sales reps, giving him firsthand insight into what it takes to build teams that consistently perform.
Along the way, he saw the same challenge repeat itself: agencies and founders hitting a ceiling because they lacked structure, consistency, and systems to scale. Determined to change that, Jimmy created the STAOS™ framework—bringing big-company discipline and entrepreneurial speed together in one repeatable model. His passion is helping agency closers and founders move beyond guesswork, install systems that work, and unlock growth without sacrificing their health or freedom.
Co-Founder - Tito Chavez‑Nguyen
Co-Founder - Tito Chavez‑Nguyen
Tito brings a unique blend of sales and customer enablement expertise to STAOS™. Earlier in his career, he focused on training hundreds of sales professionals at an Inc. 5000 company and a Google Ads Premier SMB Partner. He then transitioned into SaaS, where he led sales and customer enablement through two acquisitions before ultimately heading enablement for a major privately held company generating $300 million in revenue. His experience spans both in-office and remote-first companies, giving him a versatile perspective on how teams succeed in different environments. Throughout these roles, Tito noticed a recurring challenge: too many organizations relied on hustle, intuition, or a handful of high performers to drive growth. While that approach could deliver short-term wins, it left companies without a repeatable system. Driven to solve that problem, Tito co-founded Scale with STAOS™.
Co-Founder - Tito Chavez‑Nguyen
Tito brings a unique blend of sales and customer enablement expertise to STAOS™. Earlier in his career, he focused on training hundreds of sales professionals at an Inc. 5000 company and a Google Ads Premier SMB Partner. He then transitioned into SaaS, where he led sales and customer enablement through two acquisitions before ultimately heading enablement for a major privately held company generating $300 million in revenue. His experience spans both in-office and remote-first companies, giving him a versatile perspective on how teams succeed in different environments. Throughout these roles, Tito noticed a recurring challenge: too many organizations relied on hustle, intuition, or a handful of high performers to drive growth. While that approach could deliver short-term wins, it left companies without a repeatable system. Driven to solve that problem, Tito co-founded Scale with STAOS™.
Why STAOS™ Works
Why STAOS™ Works
Traditional sales management often focuses solely on hitting targets, which can create high‑pressure environments and neglect personal development in B2B appointment setting. Sales coaching, however, prioritizes individual growth, offering personalized feedback and continuous development. Our STAOS™ framework combines structure with coaching, giving you the best of both worlds: a repeatable sales process and a support system that helps your team improve.
Why STAOS™ Works
Traditional sales management often focuses solely on hitting targets, which can create high‑pressure environments and neglect personal development in B2B appointment setting. Sales coaching, however, prioritizes individual growth, offering personalized feedback and continuous development. Our STAOS™ framework combines structure with coaching, giving you the best of both worlds: a repeatable sales process and a support system that helps your team improve.
FAQ
FAQ
FAQ
Frequently Asked Questions
Frequently Asked Questions
What is STAOS™?
STAOS™ stands for Strategy. Track. Analyze. Optimize. Scale. It’s a growth leadership model that combines high-level strategy with hands-on execution to help companies scale without needing full-time senior hires.
Who is STAOS™ for?
What services or roles does STAOS™ provide?
What type of results can clients expect?
How does working with STAOS™ work? What is the process?
What is STAOS™?
STAOS™ stands for Strategy. Track. Analyze. Optimize. Scale. It’s a growth leadership model that combines high-level strategy with hands-on execution to help companies scale without needing full-time senior hires.
Who is STAOS™ for?
What services or roles does STAOS™ provide?
What type of results can clients expect?
How does working with STAOS™ work? What is the process?
What is STAOS™?
STAOS™ stands for Strategy. Track. Analyze. Optimize. Scale. It’s a growth leadership model that combines high-level strategy with hands-on execution to help companies scale without needing full-time senior hires.