$455K
record month
90 days
to the record
2.3x
monthly sales
Client: Evo Marketing (evomarketing.co), UGC and paid ads for the app space
Starting point: $150K to $200K a month in sales, all of it founder-led
Result: a record $455K month inside the first 90 days
Before STAOS
Great offer, real demand, and a one-man sales department.
$150K to $200K
DAY 0
✗ Every deal set and closed by the CEO
✗ No setting team, no sales manager
✗ Pricing and offer inconsistent deal to deal
✗ No visibility into pipeline, output, or volume
✗ Growth capped by one person’s calendar
Revenue depended on one person
RECORD MONTH
After STAOS
A sales system that runs with or without the founder.
$455K month
DAY 90
✓ Closers hired + a setting manager installed
✓ Setter pods: 10 setters per closer on DMs and cold calls
✓ Dashboard + CRM tracking every meeting and demo
✓ Refined pricing and a cleaned-up offer
✓ Paid ads turned on for more at-bats
Biggest month in company history
What We Installed
The full STAOS™ operating system, installed in order.
5 stages
THE SYSTEM
1. Structure: teams, pods, pricing, offer
2. Tracking: dashboard + CRM on every rep
3. Analyze: intro and closing call reviews
4. Optimize: double down on what works
5. Scale: turn up the volume with paid ads
The same system we install for every client
One problem: everything depended on the founder.
Evo had real traction. $150K to $200K in sales every single month. But every dollar ran through CEO Dawson Gibbs. He was the setter, the closer, the sales manager, and the forecast. If Dawson stepped away, revenue went with him. That’s not a sales problem, it’s a structure problem. And it’s exactly what the STAOS™ system was built to fix.
Inside the install: STAOS™, stage by stage
01
Structure: build a team that isn’t the founder
We added closers and a setting manager, then organized the floor into pods. Each closer got a pod of 10 setters, some working DMs and some working cold calls. While that came together, we refined pricing and cleaned up the offer so every rep was selling the same thing, the same way.
02
Tracking: see every meeting before it happens
We set up a dashboard and CRM that showed us output and volume in real time: activity per setter, meetings booked, demos held, and where every deal sat in the pipeline.
03
Analyze: find what actually books quality meetings
Once the data was flowing, we looked at what was working and what actually drove the best meetings. Then we went a layer deeper and broke down recorded intro calls and closing calls to find the patterns behind the wins.
04
4. Optimize — double down on what works
We cut what wasn’t producing and doubled down on the channels, scripts, and setters that were. No new experiments until the winners were fully funded with time and attention.
05
Scale: turn up the volume
Once the system was built, the next part was easy: get more at-bats. We turned on paid ads and pointed the new volume at a sales team that was ready to catch it. The result was a record-breaking $455K month, 90 days in.
Book a free sales audit and we’ll map the same system onto your agency.