Case study
From founder-led to a record $455K month in 90 days.
EVO Marketing is a UGC and paid advertising agency serving the app space. The problem was never demand. It was that one person was the entire sales function.
01 The situation
One calendar was the ceiling.
EVO was generating $150K to $200K a month, which sounds like a business with a working sales function. It was not. CEO Dawson Gibbs personally set every meeting and closed every deal. There was no sales team, so there was no way for the number to grow without more of his hours, and he had already run out of those.
Underneath that, pricing was decided deal by deal, pipeline visibility was close to zero, and there was no shared definition of what a good meeting even looked like. Every one of those is a structure problem, and none of them get fixed by more leads.
02 What we did
The sequence, in order.
Hired closers and a setting manager. Organized the floor into pods, ten setters to a closer, split between DM and cold call work. Standardized pricing and the offer so the same deal cost the same on Tuesday as it did on Friday.
Deployed a dashboard and CRM giving real-time visibility into activity, meetings booked, demos held and pipeline status. For the first time the forecast was a number rather than a feeling.
Reviewed intro and closing call recordings to find what the high quality meetings had in common, then wrote that into the standard so it stopped being a personality trait.
Cut the channels that were not producing qualified meetings. Doubled down on the ones that were. Weekly, against the tracking rather than against opinion.
Only once the machine converted predictably did we turn paid advertising on to push volume into it. That order matters. Paid media into a leaking funnel just buys a more expensive leak.
03 The outcome
A record month, and a business that no longer runs through one person.
| What changed | Before | After |
|---|---|---|
| Monthly revenue | $150K to $200K | $455K record |
| Who sets meetings | The CEO | Setter pods |
| Who closes | The CEO | Dedicated closers |
| Pricing | Per deal | Standardized |
| Pipeline visibility | None | Real time |
“We went from everything running through me to a record $455K month in 90 days. STAOS didn’t just advise, they built the machine with us.”
The headline is the $455K. The thing Dawson actually bought was a sales function that keeps working on the weeks he is not in it.
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Your floor, the same sequence.
Ninety days is not a promise, it is what happened here. The audit is free and you will leave it knowing where your own structure is leaking.
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