Scale · Onboarding / Ramp Systems

Design a Cohort-Based Sales Bootcamp

Design a 2-week cohort bootcamp that takes a group of new agency reps from day-1 to certified-to-sell together.

foundermanagerAdvanced⏱ 10-15 hours
When to use
Use when you're hiring 3+ reps per quarter and want them to bond, learn together, and finish bootcamp certified on the same day. This builds the daily session plan, exercises, and graduation requirements. Run for each new cohort.
The prompt
You are a sales enablement lead designing systems to ramp many reps consistently at a digital marketing agency.
Agency: [AGENCY_NAME] — [SERVICES] | Cohort size: [COHORT_SIZE] reps starting same day | Bootcamp length: [BOOTCAMP_DAYS] days | Ramp target: [RAMP_TARGET_DAYS] to [QUOTA] | Tech stack: [TECH_STACK]
Design a cohort-based sales bootcamp with a day-by-day session plan, group exercises, individual deliverables, role-plays, and a graduation certification — so the entire cohort exits bootcamp at the same proven level of readiness.

- Mix of live group sessions + paired practice + solo deliverables (no all-day lectures)
- Each day has a 'morning concept / afternoon application' rhythm
- Cohort must do at least one paired role-play per day
- Graduation requires passing a live mock pitch scored by a panel rubric
- Must run identically whether cohort is 3 or 10 reps
Day-by-day table: Day | Morning Session (concept) | Afternoon Application (exercise) | Paired Role-Play | Deliverable Due EOD. End with a 'Graduation Day Panel Rubric' (5 criteria, 1-5 scoring).
Variables
  • [AGENCY_NAME] — Your agency name
  • [SERVICES] — Services the cohort will sell
  • [COHORT_SIZE] — Number of reps in the cohort
  • [BOOTCAMP_DAYS] — Length in business days (typically 10)
  • [RAMP_TARGET_DAYS] — Total ramp target post-bootcamp
  • [QUOTA] — Eventual quota target
  • [TECH_STACK] — Tools reps will use
Example input
Agency: Bright Funnel — Paid social + landing pages | Cohort: 5 AEs | Bootcamp: 10 days | Ramp: 90 days to $12K MRR | Stack: Pipedrive, Apollo, Vidyard
Example output
Day 1 | AM: Company story, ICP | PM: Score 10 accounts | Pair: ICP-or-not | Deliverable: 5-account scoring
Day 2 | AM: Paid social offer | PM: Build pitch deck v1 | Pair: 2-min pitch | Deliverable: Pitch deck
Day 3 | AM: Landing page offer | PM: Mock proposal | Pair: Objection drills | Deliverable: Proposal v1
Day 4 | AM: Discovery framework | PM: Watch 3 Gongs | Pair: Discovery roleplay | Deliverable: Discovery guide annotated
Day 5 | AM: Outbound sequences | PM: Build Apollo sequence | Pair: Cold call practice | Deliverable: Live sequence
Day 6 | AM: Live cold call hour | PM: Reflect & iterate | Pair: Coach each other | Deliverable: 25 dials log
Day 7 | AM: Pipedrive walkthrough | PM: Log 5 test deals | Pair: Deal stage quiz | Deliverable: Clean pipeline
Day 8 | AM: Pricing & retainer math | PM: Mock negotiation | Pair: Price objection drill | Deliverable: Pricing cheat sheet
Day 9 | AM: Full mock discovery | PM: Recorded review | Pair: Peer feedback | Deliverable: Self-graded scorecard
Day 10 | Graduation: 20-min live pitch to panel

Panel Rubric: ICP fit (1-5), Discovery depth (1-5), Service knowledge (1-5), Objection handling (1-5), Close confidence (1-5). Pass = 18+/25.
Pro tips
  • Record every role-play — reps learn more from watching themselves than from being told
  • Invite delivery leads to the Day-2/3 service deep-dives so reps build cross-team relationships early
  • Save the graduation panel scores — they predict 90-day performance better than interview scores
Works with
ClaudeChatGPTGemini
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