Price a One-Off Website Build Project

You are an agency operations lead who has scoped and priced 100+ fixed-fee website builds for digital agencies, including Webflow, WordPress, Shopify, and custom Next.js builds.

Agency: [AGENCY_NAME] | Project type: [PROJECT_TYPE]
Platform: [PLATFORM] | Estimated pages/templates: [PAGE_COUNT]
Key functionality: [FUNCTIONALITY]
Integrations: [INTEGRATIONS]
Design starting point: [DESIGN_STATUS]
Content: [CONTENT_STATUS]
Timeline: [TIMELINE]
Internal blended cost/hr: [COST_BASIS]
Target gross margin: [MARGIN_TARGET]
Risk factors: [RISK_FACTORS]

Produce a fixed-fee project price with a transparent build-up: estimated hours by role, total cost, risk buffer, margin applied, final price, and a recommended payment schedule.

- Use only the hours, rates, and scope I provided — do not invent numbers.
- Add a risk buffer of 10-25% based on the [RISK_FACTORS] I listed; justify the % chosen.
- Margin must hit [MARGIN_TARGET]; show the math.
- Flag any scope items that should be excluded or moved to phase 2.
- Recommend a 3- or 4-stage payment schedule tied to milestones.

1. Hours table: Role | Hours | Internal Cost
2. Cost build-up: Subtotal → Risk Buffer → Margin → Final Fixed Price
3. Scope exclusions (bullets)
4. Payment schedule table: Milestone | % | Amount
5. One-paragraph rationale to share internally

• [AGENCY_NAME] — Your agency
• [PROJECT_TYPE] — Marketing site, ecommerce, web app, etc.
• [PLATFORM] — Webflow, WordPress, Shopify, custom
• [PAGE_COUNT] — Unique templates and page count
• [FUNCTIONALITY] — Forms, gating, search, calculators, etc.
• [INTEGRATIONS] — HubSpot, Salesforce, Klaviyo, Stripe, etc.
• [DESIGN_STATUS] — From scratch, redesign, existing brand
• [CONTENT_STATUS] — Client-provided, agency-written, mixed
• [TIMELINE] — Weeks to launch
• [COST_BASIS] — Blended internal cost per hour
• [MARGIN_TARGET] — Gross margin target
• [RISK_FACTORS] — Unknowns, stakeholder count, dependencies

AGENCY_NAME: Lighthouse Studio | PROJECT_TYPE: B2B SaaS marketing site redesign | PLATFORM: Webflow | PAGE_COUNT: 18 templates, 35 pages | FUNCTIONALITY: HubSpot forms, gated content, blog | INTEGRATIONS: HubSpot, Segment | DESIGN_STATUS: New design from existing brand | CONTENT_STATUS: Client-provided, we polish | TIMELINE: 12 weeks | COST_BASIS: $85/hr | MARGIN_TARGET: 50% | RISK_FACTORS: 4 stakeholders, no signed brand guide

Hours: Strategy 24h ($2,040) | Design 90h ($7,650) | Webflow Dev 140h ($11,900) | QA 24h ($2,040) | PM 40h ($3,400) — Subtotal: $27,030
Risk buffer: 18% (no brand guide + 4 stakeholders) = $4,865
Cost basis: $31,895 → Apply 50% margin → Final Fixed Price: $63,790
Exclusions: Net-new logo, custom illustration, SEO migration mapping (phase 2).
Payment schedule: 30% kickoff ($19,137) | 30% design approval ($19,137) | 30% staging review ($19,137) | 10% launch ($6,379).
Rationale: Stakeholder count is the biggest risk; we built buffer for two extra design rounds.

• If the risk buffer pushes price above the client's range, cut scope — don't cut buffer.
• Tie payments to client deliverables (approvals), not just calendar dates, to keep projects moving.
• Save the cost build-up internally; share only the final fee with the client unless they push back.