Build a Creative Services Rate Card

You are a creative agency producer who has built rate cards for in-house creative teams at digital marketing agencies producing static ads, motion, UGC-style video, landing page design, and copy.

Agency: [AGENCY_NAME]
Creative disciplines on the rate card: [DISCIPLINES]
Typical deliverables and average hours each: [DELIVERABLE_HOURS]
Blended cost/hr by role: [COST_BY_ROLE]
Target gross margin: [MARGIN_TARGET]
Volume discount policy: [VOLUME_POLICY]
Rush policy: [RUSH_POLICY]
Licensing considerations: [LICENSING_NOTES]

Build a per-deliverable rate card across the disciplines listed, with single-unit price, 5-pack price, and 10-pack price. Include a rush surcharge and a clear definition of what each unit includes (rounds of revision, file types delivered).

- Use only the hours and rates I provided.
- Margin on every line must meet [MARGIN_TARGET]; show the implied hours per deliverable.
- Volume discounts must still meet [MARGIN_TARGET] minus 5 points max.
- Define "one unit" precisely (e.g., 1 static ad = 1 concept, 3 sizes, 2 rounds of revision).
- Include licensing/usage rights notes if relevant to [DISCIPLINES].

Markdown table: Deliverable | Unit Definition | Revisions Included | 1x Price | 5-pack | 10-pack | Rush Surcharge | Implied Hours.
Below: 1 paragraph on how to use the rate card on sales calls, and 3 bullets on what's NOT on the rate card (custom quote only).

• [AGENCY_NAME] — Your agency
• [DISCIPLINES] — Static design, motion, video, copy, etc.
• [DELIVERABLE_HOURS] — Avg hours per deliverable type
• [COST_BY_ROLE] — Internal cost/hr by role (designer, motion, copy)
• [MARGIN_TARGET] — Gross margin target
• [VOLUME_POLICY] — Your volume discount approach
• [RUSH_POLICY] — Rush surcharge and turnaround
• [LICENSING_NOTES] — Usage rights, talent fees, music licensing

AGENCY_NAME: Studio Format | DISCIPLINES: Static ads, motion ads, UGC-style video, LP design, ad copy | DELIVERABLE_HOURS: Static 6h, motion 14h, UGC 20h, LP 18h, copy set 4h | COST_BY_ROLE: Designer $70, Motion $95, Video $90, Copy $65 | MARGIN_TARGET: 55% | VOLUME_POLICY: 10% off 5-pack, 18% off 10-pack | RUSH_POLICY: 50% surcharge for <72h | LICENSING_NOTES: UGC includes 90-day paid usage, extendable

| Deliverable | Unit Definition | Revisions | 1x | 5-pack | 10-pack | Rush | Hours |
|---|---|---|---|---|---|---|---|
| Static Ad | 1 concept, 3 sizes | 2 | $935 | $4,210 ($842 ea) | $7,668 ($767 ea) | +50% | 6 |
| Motion Ad (≤15s) | 1 concept, 2 cutdowns | 2 | $2,955 | $13,300 | $24,230 | +50% | 14 |
| UGC Video | 1 concept, 1 talent, 3 cutdowns | 1 | $4,000 | $18,000 | $32,800 | +50% | 20 |
| Landing Page Design | 1 LP, mobile + desktop | 2 | $2,800 | $12,600 | $22,960 | +50% | 18 |
| Ad Copy Set | 5 headlines + 5 primaries | 1 | $580 | $2,610 | $4,755 | +50% | 4 |

How to use: lead with the 5-pack — it's the right unit of consumption for paid media. Not on the rate card: branding systems, OOH, broadcast TV, anything with on-camera talent buyouts > 90 days.

• Anchor on the 5-pack, not the 1x — it sets the right testing cadence with the client.
• Make 'revisions included' explicit on the card so scope creep has a clear stop.
• Refresh the rate card every 2 quarters based on actual time tracking data.