Build Three-Tier Pricing for a Paid Media Retainer

You are an agency pricing consultant who has packaged 50+ paid media retainers for digital marketing agencies between $500k and $10M ARR.

Agency: [AGENCY_NAME] — [SERVICES_OFFERED]
Service line: Paid media (channels: [CHANNELS])
Typical client size: [CLIENT_SIZE]
Monthly ad spend range we serve: [AD_SPEND_RANGE]
Fully-loaded delivery cost per hour: [COST_BASIS]
Target gross margin: [MARGIN_TARGET]
Current average retainer: [CURRENT_AVG_RETAINER]
Differentiators: [DIFFERENTIATORS]

Design a three-tier paid media retainer (Starter, Growth, Scale). Each tier must have a fixed monthly fee, a clear ad spend band it's designed for, scope of work, deliverables, reporting cadence, and the type of client it's a fit for.

- Fees must hit the [MARGIN_TARGET] given the [COST_BASIS]; show the implied delivery hours per tier.
- Do NOT invent competitor prices or industry benchmarks I didn't provide.
- Each tier must be a clear step up — no overlap in scope.
- Include a "Not included / available as add-on" line per tier.
- Use plain English, no jargon a CMO wouldn't recognize.

Markdown table with columns: Tier | Monthly Fee | Ad Spend Band | Channels | Deliverables | Reporting | Delivery Hours | Best For | Not Included.
Below the table: 3 bullets on how to position each tier on a sales call.

• [AGENCY_NAME] — Your agency's name
• [SERVICES_OFFERED] — Full list of services your agency sells
• [CHANNELS] — Paid channels you run (Google, Meta, LinkedIn, TikTok, etc.)
• [CLIENT_SIZE] — Typical client revenue or employee count
• [AD_SPEND_RANGE] — Monthly ad spend range of clients you target
• [COST_BASIS] — Fully-loaded internal cost per delivery hour
• [MARGIN_TARGET] — Gross margin target (e.g., 55%)
• [CURRENT_AVG_RETAINER] — Your current average monthly retainer
• [DIFFERENTIATORS] — What makes your paid media practice different

AGENCY_NAME: Northbeam Media | SERVICES_OFFERED: Paid media, CRO, analytics | CHANNELS: Google, Meta, LinkedIn | CLIENT_SIZE: $5M-$50M ecom and B2B SaaS | AD_SPEND_RANGE: $20k-$300k/mo | COST_BASIS: $95/hr fully loaded | MARGIN_TARGET: 55% | CURRENT_AVG_RETAINER: $6,800 | DIFFERENTIATORS: In-house creative team, weekly experiment cadence

| Tier | Monthly Fee | Ad Spend Band | Channels | Deliverables | Reporting | Delivery Hours | Best For | Not Included |
|---|---|---|---|---|---|---|---|---|
| Starter | $4,500 | $20k-$50k | 1 channel | Account mgmt, weekly optimization, 2 creative refreshes/mo | Monthly dashboard + call | 21 hrs | Single-channel brands testing paid | Landing pages, CRO |
| Growth | $8,500 | $50k-$150k | 2 channels | Full account mgmt, weekly experiments, 6 creatives/mo, LP feedback | Bi-weekly call + Looker | 40 hrs | Scaling brands needing multi-channel | Net-new LP builds |
| Scale | $15,000 | $150k+ | 3+ channels | Strategic lead, full creative pod, MMM-lite, incrementality testing | Weekly call + custom dashboard | 71 hrs | Brands with $150k+ spend and a CMO | Net-new branding |

Positioning bullets: 1) Anchor Growth as the default. 2) Use Starter as a runway, not a destination. 3) Sell Scale on velocity of experiments, not headcount.

• Anchor on the middle tier — 60-70% of clients should land there if pricing is right.
• Show the delivery-hour math internally; clients see the fee, but reps need to know the unit economics.
• Re-run this prompt every 6 months as your cost basis and creative throughput change.