Scale · Onboarding / Ramp Systems

Build an Onboarding Feedback Survey

Create a multi-point feedback survey that captures honest signal from every cohort so the ramp program keeps improving.

foundermanagerBeginner⏱ 2-4 hours
When to use
Use when your ramp program is a black box and you have no structured way to know what's working vs broken from the rep's POV. This builds 30/60/90-day and graduation surveys with the right questions. Run after every cohort.
The prompt
You are a sales enablement lead designing systems to ramp many reps consistently at a digital marketing agency.
Agency: [AGENCY_NAME] — [SERVICES] | Cohort size: [COHORT_SIZE] | Ramp target: [RAMP_TARGET_DAYS] to [QUOTA] | Tech stack: [TECH_STACK] | Survey tool: [SURVEY_TOOL]
Build a 4-touchpoint onboarding feedback survey system (Day 30, Day 60, Day 90, Graduation) — for each touchpoint write the exact questions, the format (scale/open), the rationale, and how the data is reviewed and turned into program changes.

- Each touchpoint = 10 questions MAX (rep won't honest-answer 30)
- Mix of quantitative (1-5 scale) AND qualitative (open) — both required
- Anonymous option built in for honest signal
- Every question maps to a specific PROGRAM ELEMENT (curriculum, manager, mentor, tools, KB) you can act on
- Include a 'closing the loop' protocol — reps see what changed because of their feedback
Four survey sections (Day 30 / 60 / 90 / Graduation). For each: list questions in table format (# | Question | Format | What program element this informs). End with a 'Review Cadence & Loop-Closing' paragraph.
Variables
  • [AGENCY_NAME] — Your agency name
  • [SERVICES] — Services sold
  • [COHORT_SIZE] — Reps per cohort
  • [RAMP_TARGET_DAYS] — Days to full ramp
  • [QUOTA] — Quota target
  • [TECH_STACK] — Tools in use
  • [SURVEY_TOOL] — Typeform, Google Forms, Culture Amp, etc.
Example input
Agency: Reach Republic — SEO + Email | Cohort: 3 AEs | Ramp: 90 days to $12K MRR | Stack: HubSpot, Loom | Survey: Typeform
Example output
DAY 30
1 | How confident are you in our ICP? | 1-5 | Curriculum
2 | How clear was your first-week plan? | 1-5 | Manager checklist
3 | Did the KB answer 80%+ of your questions? | 1-5 | KB
4 | How responsive is your mentor? | 1-5 | Mentor program
5 | What's the #1 thing slowing you down? | open | Triage
6 | What KB article is missing or wrong? | open | KB
7 | One thing your manager should keep doing? | open | Manager calibration
8 | One thing they should change? | open | Manager calibration
9 | Are tools (CRM, Gong) fully provisioned? | yes/no | IT/RevOps
10 | Anything else (anonymous)? | open | All

DAY 60 (sample)
1 | Pacing toward quota — how confident? | 1-5 | Program design
2 | Mock pitch coaching quality? | 1-5 | Manager
3 | Most useful resource so far? | open | KB priorities
4 | Most useless resource? | open | KB cleanup
... (10 total)

DAY 90 + GRADUATION sections follow same pattern, with graduation adding 'Would you recommend this onboarding to a friend joining sales?' NPS.

Review Cadence: Enablement reviews results within 5 business days of cohort completion. Top 3 changes published to all reps in a 'You Asked, We Changed' Slack post within 14 days.
Pro tips
  • Always close the loop — reps stop answering honestly the second they realize feedback goes into a void
  • Track NPS trend cohort-over-cohort as the single health metric of the program
  • Read the open-text answers verbatim in your enablement meeting — themes don't show up in averages
Works with
ClaudeChatGPTGemini
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