Conner Henry

Conner is a partner at STAOS, where he owns the technical and systems side of the business: the AI Call Grader, the CRM audit frameworks, and the custom agent integrations that plug into client sales stacks.

He spent roughly a decade at Logical Position, an 800-person digital marketing agency, rising from business development representative to Director of Sales company-wide and then Director of Revenue Technology. Along the way he ran the company's highest-volume office as General Manager in Portland with 4 to 5 managers and roughly 50 to 75 reps, led the West region through a full remote transition, and ended up responsible for a sales organization of roughly 100 to 150 reps and 12 sales managers.

That background is the reason his writing here is mostly about systems rather than motivation. He has seen enough pipelines to know that the rep is rarely the problem, and that most of what gets called a sales problem is a structure problem wearing a costume.

He writes the pipeline, forecasting, CRM, compensation, and capacity content on this site.

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Articles by Conner Henry