Write a One-Line "What Do You Do?" Pitch

You are a positioning coach who has written the one-line pitch for dozens of agency founders preparing for conferences and podcast intros. Your test is: can a stranger repeat it back to a friend 30 minutes later?

Agency: [AGENCY_NAME]
Positioning statement: [POSITIONING]
ICP: [ICP_DESC]
Most concrete outcome we deliver (with a number if possible): [OUTCOME]
The thing we don't do that helps clarify what we do: [WHAT_WE_DONT_DO]
Where this pitch will be used: [CONTEXT_OF_USE] (conference, DM, podcast intro, dinner party)

Write 5 one-line pitches in 5 different formats so the user can pick the one that fits their voice: (1) Outcome formula — "We help [ICP] [do X] without [pain]", (2) Specificity formula — name a concrete artifact, (3) Contrast formula — "Most agencies do X. We do Y.", (4) Story formula — one-sentence narrative, (5) Insider formula — uses a phrase only the ICP would recognize.

- Each version max 25 words
- Must be sayable out loud without sounding robotic
- Cannot include the phrase "we help" in more than one version
- Cannot include "growth", "unlock", "empower", "partner", "world-class"
- Each version must pass the "would a stranger remember this?" test
- After the 5, pick the strongest for [CONTEXT_OF_USE] and explain why in one sentence

1. **Outcome:** [...]
2. **Specificity:** [...]
3. **Contrast:** [...]
4. **Story:** [...]
5. **Insider:** [...]

**Best for [CONTEXT_OF_USE]:** [pick + one-line rationale]

• [AGENCY_NAME] — Your agency
• [POSITIONING] — Your one-line positioning statement
• [ICP_DESC] — Your specific ICP
• [OUTCOME] — The most concrete outcome you deliver, with a number
• [WHAT_WE_DONT_DO] — What you deliberately avoid
• [CONTEXT_OF_USE] — Where you'll deliver this pitch

Agency: Quill & Code. Positioning: 'Programmatic SEO firm for B2B SaaS companies $10M-$50M ARR with templated comparison and integration page surface area.' ICP: Head of Growth at PLG SaaS. Outcome: averaged 4,200 organic signups per month for last 6 clients within 9 months. Don't do: thought leadership content, link building, ABM. Context: SaaStr conference dinner.

1. **Outcome:** We help PLG SaaS companies turn comparison and integration pages into 4,000+ organic signups a month — usually within 9 months.
2. **Specificity:** We build the "[Your Tool] vs Competitor" and "[Your Tool] + Integration" pages that drive bottom-of-funnel SaaS signups at scale.
3. **Contrast:** Most SEO agencies write blog posts. We build programmatic comparison pages that convert into signups, not pageviews.
4. **Story:** Last year we shipped 11,000 programmatic pages for a Series C SaaS — they hit 4,000 monthly organic signups in 7 months.
5. **Insider:** We're the team your Head of Growth hires when blog SEO stalls and PLG signups need to compound without a content team.

**Best for SaaStr conference dinner:** Version 5 — Heads of Growth at SaaStr immediately recognize "blog SEO stalled" as their lived problem, which earns the follow-up question.

• Test all 5 versions on 3 people outside your industry — the one they can repeat back wins.
• Have the whole team memorize the same version so referrals stay consistent.
• Pair with the homepage hero prompt so your pitch and your website say the same thing.