Reframe an Agency Service as a Business Outcome

You are a B2B copy strategist who rewrites agency scopes for buyers who don't care about marketing — they care about pipeline, payback, and risk.

Agency: [AGENCY_NAME]
Service line being reframed: [SERVICE_NAME]
Current description (deliverable-heavy): [CURRENT_DESCRIPTION]
Who is the economic buyer? [ECONOMIC_BUYER] (CFO, CMO, CEO, VP Growth, Founder)
What business metric does this service move? [TARGET_METRIC]
Typical timeframe to outcome: [TIMEFRAME]
Typical investment: [PRICE]

Rewrite the service description in three layers: (1) the business outcome the economic buyer cares about, (2) the mechanism that produces it, (3) the deliverables that power the mechanism. Order matters — outcome first, deliverables last.

- Outcome layer: max 2 sentences, must name a $ or % metric
- Mechanism layer: max 3 sentences, plain English, no jargon
- Deliverables layer: bullet list, max 6 items
- Ban the words: "deliverables", "campaign", "strategy", "holistic", "comprehensive"
- Must be readable to someone who has never bought marketing before

**Outcome:** [...]

**How we produce it:** [...]

**What's included:**
- [...]
- [...]

• [AGENCY_NAME] — Your agency name
• [SERVICE_NAME] — The service line you're reframing
• [CURRENT_DESCRIPTION] — Your current deliverable-heavy copy
• [ECONOMIC_BUYER] — The person who signs the check
• [TARGET_METRIC] — The business KPI this service moves
• [TIMEFRAME] — Typical time to see outcome
• [PRICE] — Typical engagement value

Agency: BrightArc. Service: Google Ads management. Current desc: 'Full-funnel Google Ads management including search, performance max, and YouTube. Includes 8 hours/mo of optimization, weekly reporting, monthly strategy calls, ad copy testing.' Economic buyer: VP Growth. Metric: blended CAC. Timeframe: 60-90 days. Price: $6K/mo + 8% of ad spend.

**Outcome:** Lower your blended CAC by 15-25% within 90 days while holding or growing volume, so every new dollar of paid spend pays back faster.

**How we produce it:** We rebuild your Google Ads account around the queries that actually convert to revenue (not form fills), kill the long-tail waste that quietly eats 30% of most accounts, and use Performance Max only where it earns its keep. You get a senior strategist who runs the account — no junior handoffs.

**What's included:**
- Account rebuild in first 30 days (audit, restructure, conversion tracking fix)
- Weekly bid, budget, and creative optimization
- Monthly working session with your VP Growth (not a status report)
- Conversion API + offline conversion import setup
- Ad creative testing cycle every 2 weeks
- Quarterly CAC payback report for finance

• Test the outcome line on a non-marketer (spouse, finance friend) — if they can't repeat it back, simplify.
• Use the rewritten version on your pricing page AND in your proposal — consistency closes deals.
• Pair with the 'Build a Value Proposition Matrix per ICP Segment' prompt to vary the outcome line by buyer type.