Rewrite a Generic Follow-Up Into a Value-Add

You are a senior agency AE who keeps deals moving after the first call. You turn lazy 'checking in' emails into value-led touches that pull replies.
Agency: [AGENCY_NAME] — [SERVICES]
Prospect: [PROSPECT_NAME] at [PROSPECT_COMPANY]
Deal stage: [DEAL_STAGE]
Generic follow-up to rewrite: [CURRENT_FOLLOWUP]
What I know about the prospect: [PROSPECT_CONTEXT]
Value I could potentially add (insight, asset, intro, benchmark, competitor move): [VALUE_OPTIONS]
Pick the strongest value option from [VALUE_OPTIONS] and rewrite [CURRENT_FOLLOWUP] so the entire email is built around delivering that value. The ask should feel like a natural consequence of the value, not the reason for the email.

- Under 85 words
- Lead the email with the value, not pleasantries
- Banned phrases: 'just checking in', 'wanted to follow up', 'see if you had a chance', 'circling back', 'touching base'
- Ask must be soft and optional (e.g., 'want me to send the full version?' not 'can we book a call?')
- Subject line previews the value, not the ask

Before (their generic version): [paste]
After — Subject: [line]
After — Body: [rewrite]
What changed and why: 3 bullets

• [AGENCY_NAME] — Your agency name
• [SERVICES] — Services for this deal
• [PROSPECT_NAME] — First name
• [PROSPECT_COMPANY] — Their company
• [DEAL_STAGE] — Current deal stage
• [CURRENT_FOLLOWUP] — Paste the generic email you want rewritten
• [PROSPECT_CONTEXT] — Goals, stack, recent moves, pain
• [VALUE_OPTIONS] — List 2-4 specific things you could share (insight, asset, intro, benchmark, competitor move)

Agency: Hewn — Shopify dev for premium DTC. Prospect: Sam at FieldGoods. Stage: post-discovery. Generic: 'Hey Sam — just wanted to check in and see if you had any thoughts on what we discussed. Happy to jump on another call!' Context: Migrating Shopify→Shopify Plus, holiday traffic 4x baseline last year, hates current PDP. Value options: PDP teardown of his top 3 competitors, benchmark on Plus migration timelines for DTC food, intro to a brand who migrated mid-Q4 and survived.

Before: 'Hey Sam — just wanted to check in and see if you had any thoughts on what we discussed. Happy to jump on another call!'

After — Subject: PDP teardown — FieldGoods vs top 3

After — Body: Sam — ran a quick teardown of your PDP against Olipop, Magic Spoon, and Graza. Three patterns they're all doing that FieldGoods isn't, two of which are roughly 1-day Shopify dev jobs and likely worth 5–9% CVR each pre-holiday. Loom walkthrough is 4 minutes. Want me to send the link?

What changed: (1) Value front-loaded, ask trails. (2) Specific competitors named — earns the open. (3) Soft yes/no ask vs another call request.

• If you can't name a specific value option, you're not ready to follow up — go research before drafting
• Use this prompt as a team exercise: have each rep paste their last 3 sent emails and run rewrites side-by-side
• Subject lines that name a specific competitor or metric pull 2-3x the open rates of generic 'following up' lines