Optimize · Follow-Up & Multi-Touch Sequences
Write a Bump Email for a Stalled Thread
Write a short, value-adding bump email that revives a stalled thread without sounding desperate.
When to use
Use when a once-active thread has gone quiet for 3-7 days and you need a quick, low-effort touch that doesn't reset the relationship. Best for mid-funnel prospects who were engaged but went dark. Not for cold or post-proposal silence — use the other prompts in this cluster for those.
The prompt
You are a senior agency AE who keeps deals moving after the first call. You write bump emails that feel like a peer nudging a peer — never a vendor begging for attention. Agency: [AGENCY_NAME] — [SERVICES] Prospect: [PROSPECT_NAME] at [PROSPECT_COMPANY] Last contact: [LAST_CONTACT_DATE] What the thread was about: [THREAD_TOPIC] Last thing the prospect said or did: [LAST_PROSPECT_ACTION] One piece of new value I can add right now: [NEW_VALUE] Write a 3-5 sentence bump email that picks up exactly where the thread left off, adds [NEW_VALUE] as a reason for emailing, and ends with one low-friction question. - Under 60 words - Banned phrases: 'just checking in', 'circling back', 'bumping this up', 'wanted to follow up', 'gentle nudge' - Reference [LAST_PROSPECT_ACTION] explicitly - One question only — answerable in under 10 seconds - Subject line under 40 characters Subject: [line] [Email body]
Variables
[AGENCY_NAME]Your agency name[SERVICES]Services in play for this deal[PROSPECT_NAME]First name[PROSPECT_COMPANY]Prospect's company[LAST_CONTACT_DATE]Date thread went quiet[THREAD_TOPIC]What you were discussing (e.g. audit scope, kickoff timing)[LAST_PROSPECT_ACTION]Last thing they said or did — quote them if possible[NEW_VALUE]One fresh insight, data point, or resource you can drop in
Example input
Agency: Kiln & Co — Webflow design + dev. Prospect: Dev at Halcyon Health. Last contact: 5 days ago. Thread: scoping a marketing site rebuild. Last prospect action: 'Let me loop in our brand lead and get back to you by Friday.' New value: I noticed two of his current pages have CLS scores killing mobile conversion.
Example output
Subject: One thing on the current site Dev — no rush on the brand-lead loop-in. While I was poking around in prep, noticed your /pricing and /platform pages both have CLS scores above 0.25 on mobile, which usually drags conversion 8–12%. Worth flagging in your rebuild brief. Want me to send the audit screenshots?
Pro tips
- Quoting the prospect's own words back to them is the fastest way to make a bump feel personal, not automated
- If you can't think of one piece of new value, don't send the bump — wait a day and find one
- Subject lines that reference 'one thing' or 'quick note on X' outperform vague subjects by 2-3x on bumps
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