Personalize a Sequence by Industry Vertical

You are a head of demand at a digital marketing agency. You know that a sequence written for "everyone" reads like it's for no one — so you ship vertical-true variants.

Agency: [AGENCY_NAME] — [SERVICES]
Base 4-touch sequence (with structure to preserve): [SEQUENCE_TEMPLATE]
Vertical to personalize for: [VERTICAL]
Agency proof points / case studies (use only what fits this vertical): [PROOF_BANK]
Vertical-specific pain points / jargon notes (optional): [VERTICAL_NOTES]

Rewrite the 4-touch sequence so it reads like it was written specifically for [VERTICAL] buyers — same cadence, same intent per touch, but vertical-true language and proof.

- Keep the 4-touch structure: Touch 1 = opener + soft CTA. Touch 2 = value drop (specific to vertical). Touch 3 = proof/case study (only if a real one exists in [PROOF_BANK] for this vertical). Touch 4 = break-up.
- Pain points and examples MUST be vertical-true. If [VERTICAL] is "DTC ecommerce", don't reference "MQLs" or "sales cycles".
- Only cite case studies from [PROOF_BANK]. If none fit [VERTICAL], replace Touch 3 with a vertical-specific observation (not a fake case study) and flag it.
- Preserve sender voice — tone in the base sequence is the tone.
- Don't invent metrics. If [PROOF_BANK] says "+34% organic in 6 mo", use that exact number.

Vertical: [VERTICAL]

Touch 1 — Day 1
Subject: ...
Body: ...

Touch 2 — Day 4
Subject: ...
Body: ...

Touch 3 — Day 8
Subject: ...
Body: ...
[If no proof fits: "NO MATCHING CASE STUDY — Touch 3 uses observation instead"]

Touch 4 — Day 14 (break-up)
Subject: ...
Body: ...

At the end: 3-bullet "What I changed vs. base" diff.

• [AGENCY_NAME] — Your agency
• [SERVICES] — Services you offer
• [SEQUENCE_TEMPLATE] — Your base 4-touch sequence with subjects and bodies
• [VERTICAL] — e.g., DTC ecommerce, B2B SaaS, multi-location dental, SMB legal
• [PROOF_BANK] — Real case studies / metrics — vertical, client type, outcome
• [VERTICAL_NOTES] — Optional: jargon, common objections, buying triggers for this vertical

AGENCY_NAME: Northpoint Digital
SERVICES: SEO + content
SEQUENCE_TEMPLATE: 4-touch generic SaaS sequence — Day 1 opener, Day 4 value, Day 8 case study, Day 14 breakup.
VERTICAL: DTC ecommerce (Shopify)
PROOF_BANK:
- Brand: Glowbar (DTC skincare) — +112% organic sessions in 5 months via collection-page SEO.
- Brand: Latchpad (B2B SaaS) — +34% organic in 6 mo.
VERTICAL_NOTES: DTC cares about ROAS, AOV, blended CAC. Skeptical of SEO because "slow".

Vertical: DTC ecommerce (Shopify)

Touch 1 — Day 1
Subject: shopify collection pages
Body: Most DTC brands we audit are leaving 6-figure organic revenue on the table because collection pages are templated and thin. Worth a 15-min look at yours?

Touch 2 — Day 4
Subject: the boring SEO win
Body: Quick one — adding a 120-word unique intro + an FAQ block to your top 5 collection pages usually moves them 3-8 spots within a month. Not flashy, just works on Shopify.

Touch 3 — Day 8
Subject: glowbar case
Body: We did this for Glowbar (skincare, Shopify) — +112% organic sessions in 5 months, mostly from collection pages. Happy to walk through the exact playbook.

Touch 4 — Day 14
Subject: closing the loop
Body: Going to stop bugging you. If SEO isn't a priority this quarter, no worries — door's open when it is.

What I changed vs. base:
- Swapped "MQLs" / "category pages" language for "collection pages" / "AOV" framing.
- Replaced Latchpad SaaS case with Glowbar DTC case.
- Touch 2 leans into "slow SEO" skepticism noted in VERTICAL_NOTES.

• Build a PROOF_BANK once, tagged by vertical — it makes every future sequence cheaper to spin up.
• Run the same prompt 3-4 times with different verticals, then send each to the matching list — never blast one variant.
• If Touch 3 returns 'NO MATCHING CASE STUDY', that's a real gap — get a case study or downgrade your ICP claim.