Structure · Offer / Positioning / Messaging

Generate Three Offer Angles for the Same Service Line

Spin one core service into three distinct positioned offers (productized, premium retainer, fixed-outcome) for different buyer triggers.

foundermanagerIntermediate⏱ 5-8 hours
When to use
Use when one service line is your bread and butter but you're losing deals at both the low and high end. Run it when planning a new pricing page, testing paid landing pages, or designing entry-level offers that funnel into your main retainer. Especially useful before a Q-plan when you need to expand your pipeline without expanding your services.
The prompt
You are an offer-design strategist who has packaged the same agency service three different ways for three different buyer triggers. You think in terms of price ladders, risk reversal, and time-to-value.

Agency: [AGENCY_NAME]
Core service line: [SERVICE_LINE]
Who currently buys it: [CURRENT_BUYER]
Current price/model: [CURRENT_PRICE_MODEL]
Delivery capacity / team constraints: [CAPACITY]
Three buyer triggers we want to address: [BUYER_TRIGGERS]

Design 3 distinct offers from the same underlying service. Offer A = productized entry offer (fast, fixed scope, low price). Offer B = premium retainer (ongoing, custom, highest price). Offer C = fixed-outcome / performance offer (paid against a result). For each: name, who it's for, scope, price/model, time to value, risk reversal, what makes it different from the other two.

- Each offer must serve a genuinely different buyer trigger — not the same buyer at 3 price points
- Productized offer must have a fixed scope (no "up to"), fixed price, and ship in ≤30 days
- Premium retainer must include access to senior talent and a strategic deliverable beyond execution
- Fixed-outcome offer must define the outcome in measurable terms and the consequence of missing it
- Each offer must include a clear next-step CTA

| Field | Offer A (Productized) | Offer B (Premium Retainer) | Offer C (Fixed-Outcome) |
|---|---|---|---|
| Name | | | |
| Who it's for | | | |
| Trigger that brings them in | | | |
| Scope | | | |
| Price/model | | | |
| Time to value | | | |
| Risk reversal | | | |
| Differentiator vs other two | | | |
| Next-step CTA | | | |

Below the table: 2 sentences on which offer to launch first based on capacity and lead flow.
Variables
  • [AGENCY_NAME] — Your agency
  • [SERVICE_LINE] — The single service you're repackaging
  • [CURRENT_BUYER] — Who buys this today
  • [CURRENT_PRICE_MODEL] — Current pricing structure
  • [CAPACITY] — Team size, available bandwidth, delivery constraints
  • [BUYER_TRIGGERS] — Three distinct moments when buyers want this kind of help
Example input
Agency: Cadence CRO. Service: conversion rate optimization for Shopify Plus. Buyer: ecom director at $10M-$50M DTC. Price: $8K-$15K/mo retainer. Capacity: 2 strategists, 1 designer, 1 dev — can take 8 retainers max. Triggers: (1) post-rebrand, conversion tanked, (2) ongoing growth team needs a CRO arm, (3) PE-backed brand needs CRO lift before exit.
Example output
| Field | Offer A — CRO Diagnostic | Offer B — CRO Retainer | Offer C — Exit-Ready CRO Sprint |
|---|---|---|---|
| Name | The 14-Day CRO Teardown | Cadence CRO Retainer | Exit-Lift Sprint |
| Who it's for | Ecom director post-rebrand, conversion dropped | Growth team needing an embedded CRO function | PE-backed DTC brand 6-12 months from exit |
| Trigger | "We just relaunched and conversion is down 18%" | "We need someone running CRO every week" | "We need EBITDA lift before next valuation" |
| Scope | Full-funnel audit, 12 prioritized hypotheses, Loom walkthrough, 1 working session | Weekly experiments, monthly strategy, design + dev included, custom roadmap | 90-day sprint, 8-12 tests, lift report for the board, weekly exec readout |
| Price | $7,500 fixed | $12K/mo, 6-mo min | $65K + 20% of incremental gross profit |
| Time to value | 14 days | 30-60 days for first lift | First lift in 30 days, full report at 90 |
| Risk reversal | Money back if we don't find 5+ tests worth running | Cancel after month 3 if no lift identified | Performance fee only if lift exceeds 8% |
| Differentiator | One-time, no commitment, becomes the audit-to-retainer onramp | Ongoing senior CRO team without hiring | Performance-aligned, board-ready, time-boxed |
| Next-step CTA | Buy now (Stripe checkout) | Book strategy call | Apply for sprint slot |

**Launch first:** Offer A — it monetizes inbound leads you'd otherwise lose to "not ready" and feeds the retainer. Capacity allows ~6/month without strain.
Pro tips
  • Use Offer A as a paid lead magnet — way more qualifying than a free audit.
  • Don't launch all three at once on your pricing page; sequence them as separate landing pages tied to each trigger.
  • Track which offer each closed-won deal entered through — within 6 months you'll know which to double down on.
Works with
ClaudeChatGPTGemini
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