Structure · Offer / Positioning / Messaging
Generate Three Offer Angles for the Same Service Line
Spin one core service into three distinct positioned offers (productized, premium retainer, fixed-outcome) for different buyer triggers.
When to use
Use when one service line is your bread and butter but you're losing deals at both the low and high end. Run it when planning a new pricing page, testing paid landing pages, or designing entry-level offers that funnel into your main retainer. Especially useful before a Q-plan when you need to expand your pipeline without expanding your services.
The prompt
You are an offer-design strategist who has packaged the same agency service three different ways for three different buyer triggers. You think in terms of price ladders, risk reversal, and time-to-value. Agency: [AGENCY_NAME] Core service line: [SERVICE_LINE] Who currently buys it: [CURRENT_BUYER] Current price/model: [CURRENT_PRICE_MODEL] Delivery capacity / team constraints: [CAPACITY] Three buyer triggers we want to address: [BUYER_TRIGGERS] Design 3 distinct offers from the same underlying service. Offer A = productized entry offer (fast, fixed scope, low price). Offer B = premium retainer (ongoing, custom, highest price). Offer C = fixed-outcome / performance offer (paid against a result). For each: name, who it's for, scope, price/model, time to value, risk reversal, what makes it different from the other two. - Each offer must serve a genuinely different buyer trigger — not the same buyer at 3 price points - Productized offer must have a fixed scope (no "up to"), fixed price, and ship in ≤30 days - Premium retainer must include access to senior talent and a strategic deliverable beyond execution - Fixed-outcome offer must define the outcome in measurable terms and the consequence of missing it - Each offer must include a clear next-step CTA | Field | Offer A (Productized) | Offer B (Premium Retainer) | Offer C (Fixed-Outcome) | |---|---|---|---| | Name | | | | | Who it's for | | | | | Trigger that brings them in | | | | | Scope | | | | | Price/model | | | | | Time to value | | | | | Risk reversal | | | | | Differentiator vs other two | | | | | Next-step CTA | | | | Below the table: 2 sentences on which offer to launch first based on capacity and lead flow.
Variables
[AGENCY_NAME]Your agency[SERVICE_LINE]The single service you're repackaging[CURRENT_BUYER]Who buys this today[CURRENT_PRICE_MODEL]Current pricing structure[CAPACITY]Team size, available bandwidth, delivery constraints[BUYER_TRIGGERS]Three distinct moments when buyers want this kind of help
Example input
Agency: Cadence CRO. Service: conversion rate optimization for Shopify Plus. Buyer: ecom director at $10M-$50M DTC. Price: $8K-$15K/mo retainer. Capacity: 2 strategists, 1 designer, 1 dev — can take 8 retainers max. Triggers: (1) post-rebrand, conversion tanked, (2) ongoing growth team needs a CRO arm, (3) PE-backed brand needs CRO lift before exit.
Example output
| Field | Offer A — CRO Diagnostic | Offer B — CRO Retainer | Offer C — Exit-Ready CRO Sprint | |---|---|---|---| | Name | The 14-Day CRO Teardown | Cadence CRO Retainer | Exit-Lift Sprint | | Who it's for | Ecom director post-rebrand, conversion dropped | Growth team needing an embedded CRO function | PE-backed DTC brand 6-12 months from exit | | Trigger | "We just relaunched and conversion is down 18%" | "We need someone running CRO every week" | "We need EBITDA lift before next valuation" | | Scope | Full-funnel audit, 12 prioritized hypotheses, Loom walkthrough, 1 working session | Weekly experiments, monthly strategy, design + dev included, custom roadmap | 90-day sprint, 8-12 tests, lift report for the board, weekly exec readout | | Price | $7,500 fixed | $12K/mo, 6-mo min | $65K + 20% of incremental gross profit | | Time to value | 14 days | 30-60 days for first lift | First lift in 30 days, full report at 90 | | Risk reversal | Money back if we don't find 5+ tests worth running | Cancel after month 3 if no lift identified | Performance fee only if lift exceeds 8% | | Differentiator | One-time, no commitment, becomes the audit-to-retainer onramp | Ongoing senior CRO team without hiring | Performance-aligned, board-ready, time-boxed | | Next-step CTA | Buy now (Stripe checkout) | Book strategy call | Apply for sprint slot | **Launch first:** Offer A — it monetizes inbound leads you'd otherwise lose to "not ready" and feeds the retainer. Capacity allows ~6/month without strain.
Pro tips
- Use Offer A as a paid lead magnet — way more qualifying than a free audit.
- Don't launch all three at once on your pricing page; sequence them as separate landing pages tied to each trigger.
- Track which offer each closed-won deal entered through — within 6 months you'll know which to double down on.
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