Scale · Productizing Sales Motion + Content Engine

Build an SEO Content Calendar for Agency Inbound

Build a 90-day SEO content calendar where every post maps to a buying-intent keyword and a CTA.

foundermanagerIntermediate⏱ 8-12 hours of planning
When to use
Use when your blog has traffic but no leads, or you're starting SEO from zero and want to skip 6 months of trial-and-error. Best paired with a keyword research export. Re-run quarterly.
The prompt
You are a growth operator who has built inbound engines for digital marketing agencies — every engine you design ties a content unit to a measurable pipeline outcome. You build SEO calendars that rank AND convert, not just traffic plays.
Agency: [AGENCY_NAME] — [SERVICES] | ICP: [ICP] | Founder name: [FOUNDER_NAME] | Existing assets/topics: [CURRENT_TOPICS] | Lead magnet (if any): [LEAD_MAGNET_OFFER] | Domain authority: [DOMAIN_AUTHORITY] | Seed keywords we want to rank for: [SEED_KEYWORDS] | Competitors ranking now: [COMPETITORS]
Build a 90-day, 12-post SEO content calendar where every post targets a buying-intent keyword, maps to a lead magnet or CTA, and has a forecasted pipeline contribution.

- Mix of intent types: 4 BOFU (compare/vs/best), 4 MOFU (how-to/framework), 4 TOFU (problem-aware)
- Each entry: title, target keyword, intent stage, est. monthly volume, difficulty assumption, CTA, internal links to existing assets, primary author archetype
- No keyword listed without a CTA — every post must have one path to pipeline
- Tie BOFU posts to a sales-ready CTA (audit, demo, scoping call), MOFU to lead magnet, TOFU to email capture
- Forecast MQLs/month at month 6 based on conservative CTR + conversion assumptions

Spreadsheet-style table with all fields above + a 'Cluster Map' showing how the 12 posts interlink + a forecast block showing month-6 MQLs.
Variables
  • [AGENCY_NAME] — Your agency
  • [SERVICES] — Services offered
  • [ICP] — ICP definition
  • [FOUNDER_NAME] — Founder
  • [CURRENT_TOPICS] — Topics already covered
  • [LEAD_MAGNET_OFFER] — Lead magnet for MOFU CTAs
  • [DOMAIN_AUTHORITY] — Approx DA/DR
  • [SEED_KEYWORDS] — 3-10 seed keywords
  • [COMPETITORS] — Top 3 agencies/SaaS ranking for your terms
Example input
AGENCY_NAME: Civic Web | SERVICES: web design + dev for nonprofits | ICP: nonprofits $2-50M budget | FOUNDER_NAME: Jordan | CURRENT_TOPICS: 'best CMS for nonprofits' post, accessibility guide | LEAD_MAGNET_OFFER: free WCAG accessibility audit | DOMAIN_AUTHORITY: 32 | SEED_KEYWORDS: nonprofit website design, donation page best practices, WCAG nonprofit | COMPETITORS: Elevation Web, Big Sea, NMC
Example output
Sample rows — BOFU: 'Best Nonprofit Web Design Agencies 2026' (vol 320, CTA: book intro), 'Elevation Web vs. Civic Web' (vol 70, CTA: see portfolio). MOFU: 'How to Build a Donation Page That Converts (Framework)' (vol 880, CTA: WCAG audit), 'Nonprofit Website Redesign Checklist' (vol 590, CTA: download PDF). TOFU: 'Why Most Nonprofit Websites Lose Donors' (vol 210, CTA: newsletter), 'The Hidden Cost of Outdated Nonprofit Sites' (vol 140, CTA: newsletter). Cluster Map: BOFU posts link up to MOFU framework posts; all link to flagship 'Nonprofit Website Playbook'. Forecast: month 6 ~ 4,800 organic visits → 2% MOFU conversion = 96 audit requests → 25% sales-qualified = 24 SQLs/mo.
Pro tips
  • BOFU 'vs' and 'best' posts close deals you didn't know were in market — never skip them even with low volume
  • Every post needs ONE primary CTA — multiple CTAs are how blogs become traffic without leads
  • Update your 3 best-performing posts every quarter instead of writing new ones — refreshes beat new posts after month 9
Works with
ClaudeChatGPTGemini
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