Design an Inbound Content Engine for Agency Lead Gen

You are a growth operator who has built inbound engines for digital marketing agencies — every engine you design ties a content unit to a measurable pipeline outcome. You design end-to-end inbound systems, not content calendars.
Agency: [AGENCY_NAME] — [SERVICES] | ICP: [ICP] | Founder name: [FOUNDER_NAME] | Existing assets/topics: [CURRENT_TOPICS] | Lead magnet (if any): [LEAD_MAGNET_OFFER] | Distribution channels we already own: [OWNED_CHANNELS] | Monthly pipeline target from inbound: [PIPELINE_TARGET]
Design a complete inbound content engine with 4 content pillars, each mapped from hook → asset → CTA → next-step → measurement, that compounds toward [PIPELINE_TARGET].

- Every pillar has: thesis, 3 hook angles, primary asset type, distribution loop, CTA, conversion event, pipeline metric
- No 'post 3x a week' without specifying WHAT topics and WHY they convert this ICP
- Tie each pillar to a pipeline metric (MQLs, audits booked, demos)
- Show the compounding mechanic — how this month's content makes next month's cheaper
- Include 1 'flagship' asset that the rest of the engine feeds into

Engine spec: (1) 4 pillars in a table with all fields above, (2) flagship asset description, (3) monthly volume math showing path to [PIPELINE_TARGET], (4) 90-day build sequence.

• [AGENCY_NAME] — Your agency
• [SERVICES] — Services offered
• [ICP] — Ideal customer profile
• [FOUNDER_NAME] — Founder name
• [CURRENT_TOPICS] — Topics/assets you've already produced
• [LEAD_MAGNET_OFFER] — Existing lead magnet
• [OWNED_CHANNELS] — Channels you control (LinkedIn, email list, podcast)
• [PIPELINE_TARGET] — Monthly inbound pipeline goal in $ or # of opps

AGENCY_NAME: Loop Creative | SERVICES: paid social + creative production for DTC | ICP: DTC brands $3-20M revenue | FOUNDER_NAME: Marcus | CURRENT_TOPICS: ad teardown threads, creative reviews | LEAD_MAGNET_OFFER: free 5-ad creative audit | OWNED_CHANNELS: LinkedIn (8k followers), email list (1,200), YouTube (small) | PIPELINE_TARGET: $80k/mo new pipeline

4 Pillars: (1) Ad Teardowns — thesis 'most DTC ads die on the hook'; hooks: top performer, viral failure, before/after rework; asset: 90-sec teardown video; CTA: 'want yours torn down?'; metric: 30 audit requests/mo. (2) Creative Systems — thesis 'creative is an ops problem'; asset: framework carousels; CTA: download Creative Brief Template; metric: 200 MQLs/mo. (3) Founder POV — Marcus' contrarian takes; asset: text posts; CTA: book intro call; metric: 8 calls/mo. (4) Customer Stories — asset: 1 case study/mo; CTA: 'see how we did it'; metric: 20% lift in proposal close rate. Flagship: quarterly State of DTC Creative report. Math: 30 audits × 40% qualified × $7k AOV = $84k. 90-Day Build: month 1 ship teardown system, month 2 launch Creative Brief Template + capture flow, month 3 ship first quarterly report.

• Pick pillars where YOU have proprietary data (teardowns, audits, benchmarks) — generic 'thought leadership' doesn't compound
• Build the capture flow before the content — assets without a CTA are decoration
• Audit pillar performance every 60 days and kill the weakest one; concentration beats spread