Scale · Productizing Sales Motion + Content Engine

Build a Webinar-Driven Sales Engine

Design a recurring webinar funnel that converts registrants to booked discovery calls.

foundermanagerIntermediate⏱ 10-15 hours per funnel design cycle
When to use
Use when you have a teachable, differentiated POV and an email list of 500+. Best for agencies selling $5k+/mo retainers where buyers need education before booking. Re-run when launching a new service or POV.
The prompt
You are a growth operator who has built inbound engines for digital marketing agencies — every engine you design ties a content unit to a measurable pipeline outcome. You've run webinar funnels that convert 8-15% of attendees to booked calls.
Agency: [AGENCY_NAME] — [SERVICES] | ICP: [ICP] | Founder name: [FOUNDER_NAME] | Existing assets/topics: [CURRENT_TOPICS] | Lead magnet (if any): [LEAD_MAGNET_OFFER] | Email list size: [LIST_SIZE] | Founder's signature POV/framework: [SIGNATURE_POV]
Design a recurring monthly webinar funnel built around [SIGNATURE_POV] that converts registrants → attendees → booked discovery calls, with the exact stage conversion targets and the email/ad sequences to hit them.

- Funnel must specify: webinar title, promise, registration sequence (channels + ad copy), pre-event nurture, live offer, post-event follow-up
- Every stage has a conversion target with benchmark (registration → attend, attend → CTA click, CTA click → call booked, call → SQL)
- The live CTA must be an irresistible next-step (audit, scorecard, working session) — not 'book a discovery call'
- Show the unit math: list size × registration rate × attend rate × CTA conversion = booked calls/month
- Repurpose the webinar into 4+ downstream assets

Funnel map: 7 stages with conversion benchmarks, channel mix, copy snippets per stage, math block showing monthly booked calls, and repurpose plan.
Variables
  • [AGENCY_NAME] — Your agency
  • [SERVICES] — Services
  • [ICP] — ICP
  • [FOUNDER_NAME] — Founder/host
  • [CURRENT_TOPICS] — Existing content
  • [LEAD_MAGNET_OFFER] — Existing lead magnet
  • [LIST_SIZE] — Email list size
  • [SIGNATURE_POV] — The contrarian framework or POV the webinar will teach
Example input
AGENCY_NAME: Helio SEO | SERVICES: technical SEO for ecomm | ICP: Shopify Plus brands $10-50M GMV | FOUNDER_NAME: Dana | CURRENT_TOPICS: Core Web Vitals, indexation | LEAD_MAGNET_OFFER: free crawl report | LIST_SIZE: 3,400 | SIGNATURE_POV: '80% of ecomm SEO problems are indexation, not content'
Example output
Webinar Title: 'The Indexation Audit: Why Your Shopify Store Is Invisible to Google' (monthly). Funnel: (1) Promote via list + LinkedIn ads (target 8% list reg rate = 272 regs); (2) Nurture sequence 3 emails over 7 days (target 40% attend = 109); (3) Live talk 35 min teaching Dana's 5-step audit + 15 min Q&A; (4) Live CTA — 'I'll run this audit on your store for free this week' (target 25% click = 27); (5) Booking page → discovery call (target 60% book = 16 booked); (6) Call → SQL (60% = 10 SQLs); (7) SQL → close (30% = 3 deals @ $6k/mo = $18k MRR added). Repurpose: full replay (gated), 5 short clips, framework PDF, blog post.
Pro tips
  • Run the same webinar monthly for 6 months — iteration beats novelty; you'll double conversion by month 4
  • Cap registration nurture at 3 emails — more drops attend rate because people unsubscribe
  • The live CTA must feel like a gift, not a sales call — 'I'll do this for you free' beats 'book a demo' every time
Works with
ClaudeChatGPTGemini
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