Free STAOS Scorecard · 2 minutes
Is your sales process scalable — or is it just you?
Rate your agency's sales across the five parts of the STAOS framework. You'll get a score out of 100, your weakest area, and what to fix first. No email required to see your result.
Structure beats motivation, and visibility creates accountability. A low score isn't a verdict — it's a map. STAOS installs the missing pieces and stays until the numbers move.
Built by STAOS — sales coaching & fractional sales management for agencies.
01 How it works
Fifteen questions, five stages, one map.
The score is not the point — the weakest stage is. STAOS runs in a fixed order because you cannot optimise what you are not tracking, and you should not scale what you have not optimised.
Fifteen questions across the five stages: Structure, Tracking, Analyze, Optimize, Scale. Answer for what happens on an average week, not for the version that happens when you are paying attention. No, Somewhat and Yes are all real answers.
You get a score out of 100 and your weakest area. The order matters — a gap in Structure makes everything downstream unreliable, so a low Tracking score with a lower Structure score is really a Structure problem.
The scorecard names what to fix first. Working the sequence beats working the list, and no email is required to see the result.
02 Questions
What the score means and what it does not.
Structure, Tracking, Analyze, Optimize, Scale. It is an operating sequence rather than a list of services, and it runs in that order deliberately: you cannot analyse what you have not tracked, cannot optimise what you have not analysed, and should not scale what you have not optimised.
It is a map, not a verdict. Nearly every agency that has never deliberately built a sales process scores low on Structure and Tracking, because those get built after the founder stops being the only person selling — and most teams are still in that transition. The score is only useful as a starting point.
Founder-led teams who have not formalised anything usually land in the 30s and 40s, with most of the points coming from Optimize — because founders are good at selling and instinctively improve, they just have not written any of it down. That pattern is the definition of a business that cannot hire its way out of the founder's calendar.
Because everything else depends on it. If stages mean different things to different reps, your tracking is measuring noise, your analysis is built on that noise, and your optimisation is guesswork. Structure is unglamorous and it is the only place worth starting from a low score.
Having a CRM and having tracking are different things. Most founder-led teams have a CRM where the stages mean whatever each rep decided they mean, so the pipeline number is a feeling rather than a forecast. Cleaning that up is usually a fortnight of work, not a migration.
Nothing automatic — no email is required and nothing is sent. If the weakest stage is one you would rather not fix alone, the free audit is twenty minutes on your process, pipeline and CRM, and you leave with the two or three stages leaking the most revenue, in order.
Free 20 minute sales audit
The number is the easy part.
This tool tells you what is true today. The audit tells you which lever to pull, in what order.
Book a Free Sales Audit