Free STAOS Tool
LinkedIn Headline & Summary Generator
Built for social sellers, agency reps, and founders. Give us your role, the niche you serve, the outcome you deliver, and 2–3 keywords. We assemble 5 headline options + a first-person summary draft — built to attract the right buyers, not just impressions.
A LinkedIn profile is a 7-second pitch. If it leads with your title instead of who you help and what changes, it's invisible to your buyer. Fix that, then go talk to people. STAOS rebuilds the rep version of this in our onboarding.
Built by STAOS — sales coaching & fractional sales management for agencies.
01 How it works
A profile is a seven-second pitch.
Most headlines lead with a job title, which tells a buyer your category and nothing about whether you can help them. The fix is mechanical: lead with who you serve and what changes.
Your role, who you serve — the more specific the better, as in "founders of 10-30 person agencies" — and the outcome you deliver, which should be a specific change rather than "growth".
A number if you have one; it is optional but it adds credibility that a claim cannot. Then two or three keywords so the right buyers and recruiters actually surface you in search.
You get five headline variants plus a first-person summary draft. Read them aloud — the one you would not be embarrassed to say out loud in a room is usually the right one.
02 Questions
Writing a profile that finds buyers.
Who you help, what changes, and enough keyword presence to be findable. The common failure is leading with the title — "Account Executive at Acme" is accurate and invisible. A buyer scanning a feed decides in about seven seconds whether you are relevant to them, and a job title is not evidence either way.
More specific than feels comfortable. "Agency founders" is a category; "founders of 10-to-30-person performance marketing agencies" is a person who reads that and thinks you mean them. You will feel like you are excluding people. You are — that is what makes the ones who fit stop scrolling.
Yes, for search. LinkedIn's search weighs the headline heavily, so the terms a buyer would type need to appear there in natural language. Two or three is the limit before it reads as stuffed, which costs you more in credibility than it gains in ranking.
Yes. Third-person summaries read like a press release written about someone who is not in the room, which is the opposite of what a social selling profile is for. First person is how you would introduce yourself, and the profile's job is to sound like the start of a conversation.
It matters more. If you post regularly, people learn who you are from the posts. If you do not, the profile is the entire impression — and it gets viewed every time you send a connection request, comment, or appear in a search. That is a lot of seven-second pitches.
The structure is the same, the proof differs. A founder can point at the company's results. A rep should point at what they do for the buyer inside a deal — access, speed, straight answers — because a rep claiming the firm's numbers as their own reads as borrowed.
Free 20 minute sales audit
The number is the easy part.
This tool tells you what is true today. The audit tells you which lever to pull, in what order.
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