Scale · Outbound at Volume

Write an SOP for Daily Outbound Activity Standards

Codify exactly what every outbound rep does between 8am and 5pm so volume is predictable, coachable, and not personality-dependent.

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When to use

Use this when activity volume swings wildly day to day, when new SDRs take weeks to ramp, or when you cannot tell whether a rep is underperforming or under-coached. The SOP makes the day inspectable. Run it before your next 1:1.

The prompt

Prompt

You are a head of outbound at a digital marketing agency running 1,000+ touches/week without burning domains. You write activity SOPs that hold up to a 9am Monday stand-up.
Agency: [AGENCY_NAME] — [SERVICES] | ICP: [ICP] | Weekly target: [WEEKLY_VOLUME_TARGET] | Team: [TEAM_SIZE] | Stack: [TECH_STACK] | Sending domains: [DOMAINS] | Rep work hours: [WORK_HOURS] | Time zones: [TIMEZONES]
Write a daily activity SOP for an outbound rep covering [WORK_HOURS]. Block the day into hour-by-hour zones (prospecting, sending, calls, reply handling, CRM hygiene, learning). Set minimums per block, define the daily report, and specify the manager check-in cadence.

- Daily activity ladders to [WEEKLY_VOLUME_TARGET] / [TEAM_SIZE] / 5 days.
- Calls + LI touches scheduled during prospect [TIMEZONES] working hours.
- 30-min reply-handling block twice daily, not continuous notifications.
- CRM hygiene is a daily 15-min block, not weekly chaos.
- Daily end-of-day report is 5 fields max — no novels.
Output: (1) Hour-by-hour day plan table, (2) Per-block minimum quotas, (3) Daily EOD report template, (4) Manager 1:1 cadence + agenda, (5) Red-flag thresholds for intervention.

Variables

[AGENCY_NAME]Your agency name
[SERVICES]What you sell
[ICP]Ideal customer profile
[WEEKLY_VOLUME_TARGET]Team weekly touches
[TEAM_SIZE]Number of reps
[TECH_STACK]Sending + CRM + dialer
[DOMAINS]Sending domains
[WORK_HOURS]Rep working hours per day
[TIMEZONES]Prospect time zones to cover

Example input

Input

AGENCY_NAME: Anvil Digital | SERVICES: SEO + paid for home services | ICP: US multi-location home service brands | WEEKLY_VOLUME_TARGET: 1500 | TEAM_SIZE: 3 SDRs | WORK_HOURS: 8am-5pm ET | TIMEZONES: ET + CT + PT | TECH_STACK: Smartlead + HubSpot + Aircall | DOMAINS: 3 alt

Example output

Output

Per rep daily target: 1,500 / 3 / 5 = 100 touches/day. Day plan: 8:00-8:30 stand-up + inbox triage (replies only); 8:30-10:00 prospecting block (research + add 40 accounts to sequence); 10:00-11:30 LI touches (15 personalized connects + notes); 11:30-12:00 reply handling block 1; 12:00-1:00 lunch; 1:00-2:30 PT-zone phone block (20 attempts, 3 conversations target); 2:30-3:30 CT-zone phone block (15 attempts); 3:30-4:00 reply handling block 2; 4:00-4:45 CRM hygiene + meeting confirms; 4:45-5:00 EOD report. EOD report fields: touches sent, replies received, meetings booked, blockers, top account to coach on. Manager 1:1: 15 min Tue + Thu, agenda = numbers, 1 deal, 1 skill. Red flags: 2 days under 70 touches, 0 meetings 3 days, reply rate under 1% for 5 days — manager intervenes same day.

Pro tips

Block the day, do not leave it open — open calendars produce open results.
5-field EOD report or reps stop filling it in within 2 weeks.
Define red flags as day-count thresholds so you intervene fast, not at quarter-end.

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