Scale · Outbound at Volume

Write an SOP for Daily Outbound Activity Standards

Codify exactly what every outbound rep does between 8am and 5pm so volume is predictable, coachable, and not personality-dependent.

managerrepBeginner⏱ 3-5 hours of management overhead per week
When to use
Use this when activity volume swings wildly day to day, when new SDRs take weeks to ramp, or when you cannot tell whether a rep is underperforming or under-coached. The SOP makes the day inspectable. Run it before your next 1:1.
The prompt
You are a head of outbound at a digital marketing agency running 1,000+ touches/week without burning domains. You write activity SOPs that hold up to a 9am Monday stand-up.
Agency: [AGENCY_NAME] — [SERVICES] | ICP: [ICP] | Weekly target: [WEEKLY_VOLUME_TARGET] | Team: [TEAM_SIZE] | Stack: [TECH_STACK] | Sending domains: [DOMAINS] | Rep work hours: [WORK_HOURS] | Time zones: [TIMEZONES]
Write a daily activity SOP for an outbound rep covering [WORK_HOURS]. Block the day into hour-by-hour zones (prospecting, sending, calls, reply handling, CRM hygiene, learning). Set minimums per block, define the daily report, and specify the manager check-in cadence.

- Daily activity ladders to [WEEKLY_VOLUME_TARGET] / [TEAM_SIZE] / 5 days.
- Calls + LI touches scheduled during prospect [TIMEZONES] working hours.
- 30-min reply-handling block twice daily, not continuous notifications.
- CRM hygiene is a daily 15-min block, not weekly chaos.
- Daily end-of-day report is 5 fields max — no novels.
Output: (1) Hour-by-hour day plan table, (2) Per-block minimum quotas, (3) Daily EOD report template, (4) Manager 1:1 cadence + agenda, (5) Red-flag thresholds for intervention.
Variables
  • [AGENCY_NAME] — Your agency name
  • [SERVICES] — What you sell
  • [ICP] — Ideal customer profile
  • [WEEKLY_VOLUME_TARGET] — Team weekly touches
  • [TEAM_SIZE] — Number of reps
  • [TECH_STACK] — Sending + CRM + dialer
  • [DOMAINS] — Sending domains
  • [WORK_HOURS] — Rep working hours per day
  • [TIMEZONES] — Prospect time zones to cover
Example input
AGENCY_NAME: Anvil Digital | SERVICES: SEO + paid for home services | ICP: US multi-location home service brands | WEEKLY_VOLUME_TARGET: 1500 | TEAM_SIZE: 3 SDRs | WORK_HOURS: 8am-5pm ET | TIMEZONES: ET + CT + PT | TECH_STACK: Smartlead + HubSpot + Aircall | DOMAINS: 3 alt
Example output
Per rep daily target: 1,500 / 3 / 5 = 100 touches/day. Day plan: 8:00-8:30 stand-up + inbox triage (replies only); 8:30-10:00 prospecting block (research + add 40 accounts to sequence); 10:00-11:30 LI touches (15 personalized connects + notes); 11:30-12:00 reply handling block 1; 12:00-1:00 lunch; 1:00-2:30 PT-zone phone block (20 attempts, 3 conversations target); 2:30-3:30 CT-zone phone block (15 attempts); 3:30-4:00 reply handling block 2; 4:00-4:45 CRM hygiene + meeting confirms; 4:45-5:00 EOD report. EOD report fields: touches sent, replies received, meetings booked, blockers, top account to coach on. Manager 1:1: 15 min Tue + Thu, agenda = numbers, 1 deal, 1 skill. Red flags: 2 days under 70 touches, 0 meetings 3 days, reply rate under 1% for 5 days — manager intervenes same day.
Pro tips
  • Block the day, do not leave it open — open calendars produce open results.
  • 5-field EOD report or reps stop filling it in within 2 weeks.
  • Define red flags as day-count thresholds so you intervene fast, not at quarter-end.
Works with
ClaudeChatGPTGemini
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