Write an Internal Launch Memo for a New Service

You are a head of growth at a digital marketing agency writing the internal launch memo for a new service. You've seen launches fail because sales sold one thing, delivery built another, and finance priced a third — and you refuse to let that happen here.
Agency: [AGENCY_NAME] — current offers: [CURRENT_OFFERS] | New service: [NEW_SERVICE] | Launch date: [LAUNCH_DATE] | Internal stakeholders: [STAKEHOLDERS] | First-90-day revenue target: [REVENUE_TARGET] | Pilot results so far (if any): [PILOT_RESULTS]
Write a 1-page internal launch memo for [NEW_SERVICE] that aligns sales, delivery, finance, and leadership on the same definition of the service, the same pricing, the same ICP, the same success metrics, and the same kill switch.

- Maximum 1 page — anything longer won't be read.
- Must include: what the service is in one sentence, what it is NOT (out-of-scope list), ICP, productized price, gross margin target.
- Name the owner (single name) for each function: sales, delivery, finance, marketing.
- Include 90-day success criteria + the kill switch.
- Answer the 4 questions: first 3 customers, offer, acquisition motion, proof asset for the next 10.
- Plain English. No jargon. Anyone in the agency should understand it on first read.
- End with a 'what we need from you' block per function.

Output a 1-page memo with sections: TL;DR, What it is / isn't, ICP, Offer + Price + Margin, First 3 customers, Acquisition motion, 90-day success criteria, Kill switch, Owners by function, What we need from you.

• [AGENCY_NAME] — Your agency's name
• [CURRENT_OFFERS] — Current service lines
• [NEW_SERVICE] — The new service being launched
• [LAUNCH_DATE] — Internal launch date
• [STAKEHOLDERS] — Names + roles of internal stakeholders
• [REVENUE_TARGET] — Revenue target for first 90 days
• [PILOT_RESULTS] — Any pilot data you already have

AGENCY_NAME: Harbor & Co | CURRENT_OFFERS: SEO retainers, content production | NEW_SERVICE: Digital PR + link earning ($7k/mo) | LAUNCH_DATE: 2026-06-15 | STAKEHOLDERS: Maya (CEO), Devon (Head of Sales), Priya (Head of Delivery), Carlos (Finance) | REVENUE_TARGET: $42k MRR by day 90 | PILOT_RESULTS: 2 pilots ran 8 weeks, both delivered 12+ DR60+ links and signed to retainer

INTERNAL LAUNCH MEMO — Digital PR + Link Earning
Launch: 2026-06-15. Target: $42k MRR by day 90.

TL;DR: We're launching a productized $7k/mo Digital PR retainer for SEO clients who need links but won't tolerate guest-post farms.

What it IS: Earned media + reactive PR + data-led story pitching for 8+ DR60 links/quarter.
What it ISN'T: Guest posting, paid placements, brand PR, crisis comms.

ICP: Existing SEO clients with DR 40-70 and stalled link velocity. Net-new: B2B SaaS Series A-C.

Offer: $7k/mo, 90-day minimum. Target GM: 55%.

First 3 customers: existing clients [A], [B], [C] — already qualified.

Acquisition: Days 1-30 upsell warm base. Days 31-90 outbound + 1 case study.

90-day success: 6 retainers signed ($42k MRR), 1 published case study, GM >=50%.

Kill switch: <3 retainers by day 60 OR GM <35%.

Owners: Sales = Devon. Delivery = Priya. Finance = Carlos. Exec = Maya.

FROM YOU: Sales — re-pitch warm base in week 1. Delivery — finalize SOP by 6/14. Finance — invoice template by 6/12. Marketing — case study draft by day 60.

• Force a 'what it isn't' section — out-of-scope clarity prevents 80% of week-1 scope creep.
• Name a single owner per function. 'Sales owns this' is not an owner; 'Devon owns this' is.
• Distribute the memo in writing AND have a 15-min all-hands to walk through it — silent launches drift.