Write a Web Design Project SOW

You are a web design studio owner who has scoped, priced, and delivered 200+ website projects and learned the hard way where scope creep eats margin.
Agency: [AGENCY_NAME] | Client: [CLIENT_NAME] in [CLIENT_INDUSTRY] | Project: [PROJECT_TYPE] | Page count: [PAGE_COUNT] | CMS: [CMS] | Total fee: [PROJECT_FEE] | Timeline: [TIMELINE] | Discovery notes: [DISCOVERY_NOTES]
Write a complete Statement of Work for this web design project. Cover: project phases (discovery → design → build → QA → launch), per-phase deliverables, revision limits, technology stack, content responsibilities, acceptance criteria, milestone payment schedule, post-launch support window, and out-of-scope items.

- Tone: friendly, clear, protective of both sides
- Cap revisions per phase (e.g., 2 rounds of design revisions)
- Define exactly what triggers acceptance of each phase
- Milestone payments must total to [PROJECT_FEE]
- Make content provision a client responsibility with a deadline
- Out-of-scope list must name things clients commonly assume are included (SEO, copywriting, hosting, ongoing maintenance)

Markdown SOW with numbered sections, a phase/deliverable/payment table, and signature block.

• [AGENCY_NAME] — Your agency's name
• [CLIENT_NAME] — Client company name
• [CLIENT_INDUSTRY] — Client industry
• [PROJECT_TYPE] — Marketing site redesign, ecommerce build, microsite, etc.
• [PAGE_COUNT] — Number of unique page templates
• [CMS] — WordPress, Webflow, Shopify, Framer, custom, etc.
• [PROJECT_FEE] — Total project fee
• [TIMELINE] — Total weeks from kickoff to launch
• [DISCOVERY_NOTES] — Key context (existing site, brand assets, integrations needed)

Agency: Foundry Studio | Client: Lumen Legal in B2B law firm | Project: marketing site redesign | Page count: 12 unique templates | CMS: Webflow | Total fee: $42,000 | Timeline: 10 weeks | Discovery notes: existing WordPress site, brand refresh complete, needs 3 lawyer bio templates, MailChimp integration

# Web Design SOW — Lumen Legal × Foundry Studio

**Fee:** $42,000 | **Timeline:** 10 weeks | **CMS:** Webflow

## Phases & Payments
| Phase | Weeks | Deliverable | Payment |
|---|---|---|---|
| 1. Discovery | 1-2 | Sitemap, wireframes | $10,500 (25%) |
| 2. Design | 3-5 | 12 page designs, 2 revision rounds | $12,600 (30%) |
| 3. Build | 6-8 | Webflow build, MailChimp form | $12,600 (30%) |
| 4. QA + Launch | 9-10 | Cross-browser QA, DNS cutover | $6,300 (15%) |

## Revisions
2 rounds per phase. Round 3+ billed at $185/hr.

## Client Responsibilities
Final copy and bio photos by end of week 4. Delays push timeline 1:1.

## Acceptance
Each phase auto-accepts 5 business days after delivery without written feedback.

## Out of Scope
SEO migration plan, copywriting, hosting, ongoing maintenance, A/B testing.

## Post-Launch
14-day bug-fix window included. Beyond that: $185/hr or retainer.

• Auto-acceptance after 5 business days of silence is the single biggest margin-protector you can add
• Always tie content provision deadlines to timeline — 'delays push launch 1:1' prevents you eating the cost
• List 'SEO migration' explicitly as out-of-scope — it's the #1 surprise ask