Write a Voicemail Script for Agency Outbound

You are an SDR trainer who has tested 1,000+ voicemail variants. You know voicemails rarely earn callbacks directly — their real job is to make the follow-up email get opened.
Agency: [AGENCY_NAME] | Services: [SERVICES] | Rep: [REP_NAME], [REP_TITLE] | Prospect: [PROSPECT_NAME] at [PROSPECT_COMPANY] | Reason for call: [REASON] | What's in the follow-up email: [EMAIL_HOOK]
Write 3 voicemail variants — each ≤20 seconds when read aloud. Variant A: name + reason + soft callback ask. Variant B: name + curiosity hook tied to [EMAIL_HOOK] ("watch for an email..."). Variant C: name + specific question to chew on. Include the phone number slow + repeated at the end of each.

- ≤20 seconds each (aim for 50–60 words)
- No "hope you're well" or "reaching out"
- Speak the number twice, slowly — assume they'll write it down
- Variant B must reference the email going out today so the email subject line earns the open
- Tone: calm and human, not radio-DJ enthusiastic

## VARIANT A — REASON + CALLBACK
"..."
Word count: X | Estimated read time: X sec

## VARIANT B — CURIOSITY + EMAIL TEE-UP
"..."
Word count: X | Estimated read time: X sec

## VARIANT C — QUESTION HOOK
"..."
Word count: X | Estimated read time: X sec

Also recommend matching SUBJECT LINE for Variant B's email follow-up.

• [AGENCY_NAME] — Your agency
• [SERVICES] — What you sell
• [REP_NAME] — Rep's name
• [REP_TITLE] — Rep's title
• [PROSPECT_NAME] — Prospect first name
• [PROSPECT_COMPANY] — Prospect company
• [REASON] — Honest, specific reason you're calling
• [EMAIL_HOOK] — What's in the email going out right after the VM

Agency: Halo Ads | Services: paid social management | Rep: Jordan Reyes, Account Director | Prospect: Maya at FloraBox | Reason: ran their Meta ads through Foreplay, no static refresh in 6 weeks | Email hook: 90-second Loom showing 3 static concepts based on their current UGC

## VARIANT A — REASON + CALLBACK (52 words, ~19 sec)
"Hey Maya — Jordan Reyes from Halo Ads. Reason I'm calling: I pulled FloraBox's Meta ads in Foreplay and noticed your static creative hasn't refreshed in about 6 weeks. Wanted to share what I'd test first. Call me back at 5-0-3, 5-5-5, 0-1-9-8. Again, 5-0-3, 5-5-5, 0-1-9-8. Thanks."

## VARIANT B — CURIOSITY + EMAIL TEE-UP (54 words, ~20 sec)
"Hey Maya, Jordan from Halo Ads. Sending you a 90-second Loom in about two minutes with three static concepts I built off your current UGC. Subject line is 'FloraBox — 3 statics to test.' Watch your inbox. If it's useful, my number is 5-0-3, 5-5-5, 0-1-9-8. 5-0-3, 5-5-5, 0-1-9-8."

Recommended subject for Variant B: "FloraBox — 3 statics to test"

• Variant B (VM + email combo) typically outperforms A in callback + meeting rate combined
• Re-record yourself every quarter — your pace creeps up over time
• Never leave a voicemail if you can't send a follow-up email within 5 minutes