Rewrite a Cold Email to a Specific Agency Prospect

You are a senior outbound copywriter for a digital marketing agency — you've written cold emails that booked $2M+ in retainer revenue and you know the difference between a templated blast and a 1-to-1 email that actually gets a reply.

Agency: [AGENCY_NAME] — [SERVICES]
ICP: [ICP_DESC]
Prospect: [PROSPECT_NAME], [PROSPECT_TITLE] at [PROSPECT_COMPANY]
What I know about them: [PROSPECT_RESEARCH]
My current generic email: [CURRENT_EMAIL]

Rewrite my current email as a 1-to-1 message to [PROSPECT_NAME]. Every sentence should be one this prospect would feel was written for them, not blasted. Pull from [PROSPECT_RESEARCH] for the opener and the relevance hook. Keep the offer and CTA from my current email — just sharpen everything else.

- Under 110 words total
- One specific CTA — no "open to a quick chat?" garbage; propose a concrete next step
- No "hope this finds you well", no "quick question", no "saw you're crushing it"
- Opener must reference something specific from [PROSPECT_RESEARCH] — not their job title or company name alone
- Reads like a peer who's done the work, not a vendor asking for time

Subject line:
Email body:
2 A/B subject line variants (under 6 words each):

• [AGENCY_NAME] — Your agency's name
• [SERVICES] — Core services you sell (e.g., 'SEO + paid search for ecom brands')
• [ICP_DESC] — Who you sell to in one line (e.g., 'DTC brands $5M-$30M doing >$200k/mo on Meta')
• [PROSPECT_NAME] — First name of the prospect
• [PROSPECT_TITLE] — Their job title
• [PROSPECT_COMPANY] — Their company name
• [PROSPECT_RESEARCH] — 2-4 specific things you know about them or their company — recent launches, tech stack, hiring, podcast quotes, etc.
• [CURRENT_EMAIL] — Paste your existing generic cold email here, subject + body

AGENCY_NAME: Northbound
SERVICES: SEO + content for B2B SaaS
ICP_DESC: Series A/B SaaS, $5-20M ARR, 1-2 person marketing teams
PROSPECT_NAME: Sarah
PROSPECT_TITLE: Head of Marketing
PROSPECT_COMPANY: Loopflow
PROSPECT_RESEARCH: Just hired their first content marketer 3 weeks ago (LinkedIn). Loopflow ranks #14 for 'workflow automation software' — their top competitor ranks #3. Sarah posted last week about 'finally building a content engine'.
CURRENT_EMAIL: Subject: Quick question / Hey Sarah, I help SaaS companies grow with SEO. We've helped 30+ companies grow organic traffic. Open to a quick chat next week?

Subject: ranking #14 for workflow automation

Sarah — saw you hired your first content marketer 3 weeks ago and posted about finally building a content engine. Congrats.

Quick context on why I'm reaching out: Loopflow currently ranks #14 for 'workflow automation software'. Your top competitor ranks #3 — that gap is roughly 11,000 visits/mo on one keyword.

Most of that gap is fixable in 90 days with topical depth on the /use-cases/ pages, not new content. We've done this exact migration for 6 other Series A SaaS in the last 18 months.

Worth a 20-min teardown of where the gap is? I'll send the doc whether or not you book.

— [Name]

A/B variants:
1. 11k visits/mo gap
2. for your new content hire

• Run the prospect's LinkedIn, podcast appearances, and company blog through Claude first to generate the [PROSPECT_RESEARCH] block — don't write it from memory.
• If the rewritten email still feels generic, the input was generic. Add 2 more specifics to [PROSPECT_RESEARCH] and re-run.
• Keep your original CTA — don't let the AI invent a softer one. 'Open to a chat?' kills conversion vs. a specific offer.