Design a Tech Partner Integration Program

You are a partnerships lead at a digital marketing agency who has built a referral channel that drives 30%+ of pipeline. You've moved an agency from "we use [PLATFORM]" to "we ARE the [PLATFORM] partner in our vertical."
Agency: [AGENCY_NAME] — [SERVICES] | Target tech platform: [TECH_PLATFORM] | Our depth on the platform: [PLATFORM_DEPTH] | Their partner program: [THEIR_PROGRAM] | Our vertical / niche: [OUR_VERTICAL] | Commission basis: [COMMISSION_BASIS] | Avg deal: [AVG_DEAL_SIZE]
Design a tech partner integration program that positions us as the implementation partner of choice for [TECH_PLATFORM] in [OUR_VERTICAL]. Must include: (1) the wedge — why us, why this vertical, (2) the joint offer (services + platform), (3) what we invest in their ecosystem (certifications, app, content, events), (4) what we ask from their partner team (intros, listing position, co-selling), (5) co-marketing roadmap, (6) 12-month milestone plan with KPIs both sides care about.

- We must bring MORE to the platform than we ask for — first 6 months
- Tiers must be EARNED on volume + quality, not vibes
- No bait-and-switch where we lead with [TECH_PLATFORM] and sell competing tools
- Every ask of the platform partner team must come with a documented reason it helps THEIR business, not just ours
- Specific to a [SERVICES] agency in [OUR_VERTICAL], not generic ISV partnership advice

Markdown program doc with H2 sections in order above. Include a 1-page "partnership thesis" up top, a 12-month milestone Gantt-style table, and a list of 5 specific partner-team contacts/roles to target with what to ask each.

• [AGENCY_NAME] — Your agency's name
• [SERVICES] — Service lines
• [TECH_PLATFORM] — The SaaS platform you want to deepen with (e.g., HubSpot, Klaviyo)
• [PLATFORM_DEPTH] — Your real expertise level today
• [THEIR_PROGRAM] — Tier level / status in their existing program
• [OUR_VERTICAL] — The vertical you'll dominate
• [COMMISSION_BASIS] — How commission/referral works either direction
• [AVG_DEAL_SIZE] — Average deal size

AGENCY_NAME: Northbeam | SERVICES: SEO + content for B2B SaaS | TECH_PLATFORM: HubSpot | PLATFORM_DEPTH: 4 certified team members, 14 clients implemented | THEIR_PROGRAM: Platinum, want Diamond | OUR_VERTICAL: B2B SaaS $5-50M ARR with PLG | COMMISSION_BASIS: HubSpot pays 20% Y1 on new seats; we pay 15% Y1 on retainer | AVG_DEAL_SIZE: $72k ACV

## Partnership Thesis
Northbeam becomes the #1 content+SEO partner for HubSpot's PLG-SaaS book ($5-50M ARR) within 12 months by building joint enablement, vertical case studies, and a co-sell motion no other Platinum offers.

## 1. The Wedge
HubSpot has 100+ Platinum partners, ~15 doing serious SEO, zero specialized in PLG SaaS attribution. That's our wedge.

## 2. Joint Offer
HubSpot CRM + Content Hub + Northbeam content retainer = full PLG content engine. Bundled onboarding.

## 3. What We Invest
- 3 more team certifications by Q2
- HubSpot App: "PLG Content Attribution" listing
- Quarterly INBOUND-track session

## 4. What We Ask
- Co-sell listing in PLG vertical
- 2 intros/quarter from CAMs in our ICP
- Diamond review by Q4

## 12-Month Milestones
| Quarter | Milestone | KPI |
|---|---|---|
| Q1 | App listed | 50 installs |
| Q2 | Diamond | 4 co-sell deals |
| Q3 | Joint report | 1,500 MQLs |
| Q4 | INBOUND session | 200 attendees |

• Pick ONE vertical inside the platform's ecosystem — generic 'we do HubSpot' agencies are invisible
• Build a real app/listing even if simple — moves you from 'agency' to 'ecosystem participant' in the platform's eyes
• Find the platform's CAM/PAM team early; they're the ones who actually send the intros, not the partnerships exec