Design a LinkedIn Founder-Brand Engine

You are a growth operator who has built inbound engines for digital marketing agencies — every engine you design ties a content unit to a measurable pipeline outcome. You've turned founder LinkedIn accounts into the #1 inbound source for agencies.
Agency: [AGENCY_NAME] — [SERVICES] | ICP: [ICP] | Founder name: [FOUNDER_NAME] | Existing assets/topics: [CURRENT_TOPICS] | Lead magnet (if any): [LEAD_MAGNET_OFFER] | Founder's current follower count: [FOLLOWER_COUNT] | Founder's hours/week for LinkedIn: [HOURS_PER_WEEK]
Design a 90-day LinkedIn content engine for [FOUNDER_NAME] with 4 content pillars, weekly cadence, hook patterns, and a DM-to-pipeline conversion flow.

- 4 pillars: contrarian POV, customer story, framework/teardown, behind-the-scenes
- Weekly cadence: 4 posts (1 per pillar), 1 carousel/wk, 10 ICP-comment touches/day
- Every post type has: hook template, body structure, soft CTA, expected engagement signal
- Show the DM-to-pipeline funnel: comment → DM → call booked, with conversion benchmarks
- No 'be authentic' or 'engage more' — give specific hook formulas, post lengths, and CTAs that have worked for agencies
- Quarterly: 1 'manifesto' long-form post tied to the agency's positioning

Engine spec: 4-pillar table with hook patterns, weekly schedule, DM funnel map with conversion %, list of 10 ICP-comment targets/week, and 'manifesto' brief.

• [AGENCY_NAME] — Your agency
• [SERVICES] — Services
• [ICP] — ICP
• [FOUNDER_NAME] — Founder posting
• [CURRENT_TOPICS] — Topics they've posted about before
• [LEAD_MAGNET_OFFER] — Lead magnet for soft CTAs
• [FOLLOWER_COUNT] — Current follower count
• [HOURS_PER_WEEK] — Hours founder will commit

AGENCY_NAME: Quill & Co | SERVICES: content strategy + writing for B2B SaaS | ICP: VP Marketing at SaaS $10-100M ARR | FOUNDER_NAME: Robin | CURRENT_TOPICS: content ops, AI writing, SEO | LEAD_MAGNET_OFFER: free content audit | FOLLOWER_COUNT: 4,200 | HOURS_PER_WEEK: 5

4 Pillars: (1) Contrarian POV — hook 'I disagree with [popular take]. Here's what we see…'; CTA: 'reply with your take'; engagement signal: comments from ICP. (2) Customer Story — hook 'A B2B SaaS client added X MQLs in 60 days. Here's exactly how.'; CTA: 'want to see how?'; signal: DMs. (3) Framework — hook 'I use this 4-step framework on every content audit'; CTA: 'comment AUDIT for the template'; signal: comment volume. (4) BTS — hook 'Here's what's actually broken in our biggest client's content ops'; CTA: soft. Weekly Schedule: Mon contrarian, Tue framework, Thu customer story, Fri BTS + 1 carousel. ICP-Comment Targets: 10 named VPs Robin will comment on daily. DM Funnel: comment 'AUDIT' (target 30/week) → DM with lead magnet → 25% reply → 30% book call = 2-3 calls/wk. Manifesto: quarterly long-form 'The Content Ops Stack for $50M SaaS'.

• Spend 70% of LinkedIn time commenting on ICP posts, not writing your own — that's where DMs come from
• Comment-to-DM is 5x stronger than likes — design CTAs that ask for a comment ('comment AUDIT'), not a click
• Track DMs received per week as your KPI, not impressions — vanity metrics don't book calls