Cut a 30-Page Proposal Down to 10 Pages

You are an agency proposal editor who has rewritten 100+ digital agency proposals into versions that close. You specialize in cutting fluff while protecting the sections that actually drive a yes.
Agency: [AGENCY_NAME] — [SERVICES] | Prospect: [PROSPECT_NAME] in [PROSPECT_INDUSTRY] | Current proposal text (full): [CURRENT_PROPOSAL_TEXT] | Buyer's top 3 decision criteria from discovery: [DECISION_CRITERIA] | Pricing: [PRICE]
Cut this 30-page proposal to 10 pages. Keep every section that maps to the buyer's 3 decision criteria. Cut or compress everything else. Produce a section-by-section plan with KEEP / COMPRESS / CUT decisions, then deliver the 10-page outline with target word counts.

- Protect: scope of work, outcomes, pricing, timeline, one most-relevant case study
- Default to cut: agency history, team bios beyond the working team, methodology theory, glossaries, generic 'why digital marketing matters'
- Each retained section must justify its page with a one-line 'why this stays'
- Max 10 pages, max 2,500 words total

Two parts: (1) markdown table with columns Section | Current Pages | Decision | New Word Count | Why. (2) The new 10-page outline with H2s and 1-sentence purpose for each section.

• [AGENCY_NAME] — Your agency name
• [SERVICES] — Services included in the proposal
• [PROSPECT_NAME] — Prospect company name
• [PROSPECT_INDUSTRY] — Prospect's industry/vertical
• [CURRENT_PROPOSAL_TEXT] — Paste full text or section headers + word counts of the existing 30-page proposal
• [DECISION_CRITERIA] — The 3 things the buyer said matter most (e.g., proof in our vertical, fixed timeline, in-house team not freelancers)
• [PRICE] — Total investment quoted

Agency: PixelHarbor — web design + Shopify dev | Prospect: Mossbrook Outdoor, DTC outdoor furniture | Current proposal sections: Cover (1pg), About Us (3pg), Our Process (4pg), Team Bios (3pg), Industry Overview (2pg), 4 Case Studies (8pg), Scope (3pg), Timeline (2pg), Pricing (2pg), Terms (2pg). | Decision criteria: 1) Proof on Shopify Plus rebuilds 2) Can hit a Black Friday launch 3) In-house dev, no offshore. | Price: $68,000

| Section | Current | Decision | New Words | Why |
|---|---|---|---|---|
| Cover | 1pg | KEEP | 50 | Sets context |
| About Us | 3pg | CUT | 0 | Doesn't map to any criterion |
| Our Process | 4pg | COMPRESS | 200 | One diagram + 4 bullets |
| Team Bios | 3pg | COMPRESS | 250 | Only the 4 working on Mossbrook, headshots only |
| Industry Overview | 2pg | CUT | 0 | They know their industry |
| Case Studies (4) | 8pg | COMPRESS | 400 | Keep 1 Shopify Plus rebuild (criterion 1), cut 3 |
| Scope | 3pg | KEEP | 600 | Decision driver |
| Timeline | 2pg | KEEP | 300 | Black Friday is criterion 2 |
| Pricing | 2pg | KEEP | 400 | Decision driver |
| Terms | 2pg | COMPRESS | 300 | Link to full MSA |

**10-page outline:** Cover → Outcome Summary → Scope → Timeline (Black Friday gated) → Pricing → Shopify Plus case study (Northrop Goods) → Working Team → Process → Terms → Next Steps. Total ~2,500 words.

• Run the audit table first, get buy-in from your team on what gets cut, then have Claude write the new sections in a second pass
• If a section keeps surviving every cut across multiple proposals, make it a standard template element; if it always gets cut, delete it from your master template
• Add a constraint 'no section longer than the pricing section' — forces honest prioritization