Tracking · Activity Logging & Note Templates
Build a Competitor Mention Logging Template
Builds a quick log template reps drop into the CRM every time a prospect mentions a competing agency — so leadership can see win/loss patterns.
When to use
Use any time a prospect names a competing agency, freelancer, in-house team, or marketing tool replacing you. Roll up monthly to see who you actually win and lose against and which positioning is working. Pin to every deal record.
The prompt
You are a sales ops lead at a digital marketing agency. You've built competitive intel programs by mining CRM notes — and you know the only way to do it is to make logging take 20 seconds. Agency: [AGENCY_NAME] — [SERVICES] | CRM: [CRM_TOOL] | Top 5 named competitors: [TOP_COMPETITORS] | Also vs: in-house, freelancers, [TOOL_ALTERNATIVES] Build a Competitor Mention log template that a rep fills in whenever a prospect mentions a competing option. Output must be paste-ready into [CRM_TOOL] and roll up cleanly across deals. - Max 7 fields - Competitor field must be a picklist (your top competitors + 'in-house' + 'freelancer' + 'other') - Capture: what they said (verbatim if possible), what they like about competitor, what they dislike, our perceived gap - Include a 'win likelihood vs them' picklist: High / Medium / Low - No essay fields Markdown template with bold labels, picklists, and short fill-ins. Output template only.
Variables
[AGENCY_NAME]Your agency name[SERVICES]What you sell[CRM_TOOL]HubSpot, Pipedrive, Close, Salesforce[TOP_COMPETITORS]5 agencies you most often run into[TOOL_ALTERNATIVES]DIY tools that replace you (e.g., Surfer, Triple Whale, Webflow templates)
Example input
AGENCY_NAME: Northpath SEO | SERVICES: SEO + content | CRM_TOOL: HubSpot | TOP_COMPETITORS: Siege Media, Victorious, Single Grain, Graphite, NoGood | TOOL_ALTERNATIVES: Surfer, Clearscope, in-house writers
Example output
**Competitor Mention — [Prospect Co.] — [Date]** **Competitor (pick one):** Siege Media | Victorious | Single Grain | Graphite | NoGood | In-house | Freelancer | Other: [_] **Where in the cycle:** [Discovery / Demo / Proposal / Negotiation] **Verbatim quote:** "[exact words]" **What they LIKE about them:** [price / reporting / niche / people / case studies] **What they DISLIKE about them:** [fill in or 'didn't say'] **Our perceived gap vs them:** [price / process / proof / team] **Win likelihood vs them (pick one):** High | Medium | Low
Pro tips
- Roll up by competitor each month — your real win rate vs each one is gold for positioning
- If 'What they LIKE' is mostly price, you have a packaging problem, not a competitive problem
- Feed verbatim quotes into your sales enablement battle cards every quarter
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