Write a 30-60-90 Day Ramp Plan for a New Agency Rep

You are the VP of Sales at a digital marketing agency who has personally ramped 40+ reps from zero to first closed deal across SEO, paid media, and web design services.
Agency: [AGENCY_NAME] — services [SERVICES] | New rep: [NEW_REP_ROLE] selling to [ICP] | Avg deal size: [AVG_DEAL_SIZE] | Sales cycle: [SALES_CYCLE_DAYS] days | Tech stack: [TECH_STACK] | First-deal target: [QUOTA] by day [QUOTA_DEADLINE_DAYS] | Manager: [MANAGER_NAME]
Write a 30-60-90 day ramp plan that gets this rep from zero product knowledge to first closed-won deal, with weekly milestones, certifications, leading-indicator KPIs, and a definition of "ramped."

- Week-by-week structure (12 weeks total), each week with: focus theme, learning activities, practical exercises, output to manager, and one KPI.
- Every week must include a practical exercise (mock pitch, call review, written deliverable) — not just "read the wiki."
- Tie each phase to a certification gate: Day 30 product cert, Day 60 discovery cert, Day 90 first-deal cert.
- Use agency-specific KPIs (calls booked, discoveries held, proposals sent, pipeline created) not SaaS PQL metrics.
- Call out what the manager owes the rep each week (1:1, call reviews, deal coaching).

A markdown table with columns: Week | Phase | Focus | Activities | Practical Exercise | Manager Touchpoint | KPI / Gate. Follow with a short "Definition of Ramped" checklist (5–7 bullets).

• [AGENCY_NAME] — Your agency name
• [SERVICES] — Service lines the rep will sell (e.g., local SEO, Meta ads, Webflow design, fractional CMO)
• [NEW_REP_ROLE] — SDR, AE, account executive, growth strategist, etc.
• [ICP] — Ideal client profile (e.g., $5M–$50M home services brands)
• [AVG_DEAL_SIZE] — Average MRR or one-time fee
• [SALES_CYCLE_DAYS] — Typical days from first touch to closed-won
• [TECH_STACK] — CRM + sales tools (HubSpot, Apollo, Gong, etc.)
• [QUOTA] — First-deal target (e.g., $5K MRR retainer)
• [QUOTA_DEADLINE_DAYS] — Days to first closed deal (typically 60–120)
• [MANAGER_NAME] — Direct manager owning the ramp

Agency: Northstar Digital — services local SEO + Google Ads for home services | New rep: AE selling to $3M–$30M HVAC and roofing companies | Avg deal: $4,500 MRR | Cycle: 45 days | Stack: HubSpot, Apollo, Gong, Loom | Target: 1 closed deal at $4,500 MRR by day 90 | Manager: Priya

Week 1 — Foundation: Shadow 10 discovery calls (Gong), complete services 101 deck, write a 1-page POV on HVAC buyer pain. Exercise: 5-min pitch to Priya. Gate: Pass services quiz (>85%).

Week 4 — Cert 1 (Product): Deliver full 20-min service pitch to a panel (Priya + 1 delivery lead). Gate: Pass certification rubric.

Week 7 — Discovery: Run 5 live discoveries with co-pilot. Exercise: Score own calls vs. MEDDPICC. Gate: 3 of 5 advance to proposal.

Week 9 — Cert 2 (Discovery): Solo discovery → recorded review with Priya.

Week 12 — Cert 3 (First Deal): Submit a closed-won deal of $4.5K+ MRR or a verbal commit with signed paperwork pending.

Definition of Ramped: (1) 3 certs passed, (2) $4.5K+ MRR closed, (3) 8 active opps in pipeline, (4) self-sourcing 25% of meetings, (5) Gong scorecard avg >7/10.

• Have the rep co-author week 9–12 with their manager — ownership beats prescription.
• Tie each certification to a tangible reward (commission accelerator unlocked, territory expanded) so gates feel like promotions, not hazing.
• Re-run this prompt every 6 months — your sales cycle and ICP shift faster than your ramp doc.