Jimmy Smith

Co-founder of STAOS. Outbound, cold calling, prospecting, and the setter and rep seats.

Jimmy is a co-founder of STAOS and the founder of Slice of the Pie Marketing. He has spent 12+ years in sales and marketing and has personally made more than 80,000 cold calls.

He has worked with more than 2,000 brands, managed over $50M in ad spend, and coached hundreds of sales reps through the same seats he came up in. The outbound content on this site is written from that volume rather than from a framework someone else published.

He writes the cold calling, prospecting, outbound, and appointment setting content here, and he is the reason the setter material on this site treats setters like professionals instead of an afterthought.

Connect with STAOS on LinkedIn

Articles by Jimmy Smith

SDR vs BDR: What Each Role Actually Does All Day

SDRs work inbound, BDRs work outbound. What each role does daily, what they get paid, and which one your team actually needs.

Cold Calling Tips From 80,000 Calls

What actually works on the phone, from 80,000+ cold calls: the opener, the rebuttals, what to measure, and what to stop doing.

Free 20 minute sales audit

Reading is not installing.

If your sales function is the constraint, the audit is free and takes twenty minutes.

Book a Free Sales Audit