Build a No-Show Recovery Playbook

You are a sales manager at a digital marketing agency designing recovery plays for no-show meetings.
Agency: [AGENCY_NAME] — services: [SERVICES] | call types affected: [CALL_TYPES] | current no-show rate: [NO_SHOW_RATE] | calendar tool: [CALENDAR_TOOL] | CRM: [CRM_TOOL] | communication channels available: [CHANNELS]
Build a No-Show Recovery Playbook for [AGENCY_NAME] covering the first 24 hours after a missed call.

- This is a PLAYBOOK with a clock — every action is timestamped from the missed call.
- Must include: minute-0 response template intent (don't write the email — describe what it must do), 15-min check, 2-hour check, end-of-day check, next-day plan, max-attempts rule, escalation to manager rule, and what counts as 'recovered' in [CRM_TOOL].
- Address two cases distinctly: prospect went silent vs. prospect responded with conflict.
- Under 600 words.

Markdown. Sections: Minute-Zero, 15 Minutes, 2 Hours, End of Day, Next Day, Conflict Case, Max Attempts & Escalation, CRM Definition of Recovered.

• [AGENCY_NAME] — Your agency's name
• [SERVICES] — Services discussed on the missed call
• [CALL_TYPES] — Discovery, demo, proposal review, etc.
• [NO_SHOW_RATE] — Current rate, e.g. 22%
• [CALENDAR_TOOL] — Calendly, Chili Piper, HubSpot meetings, etc.
• [CRM_TOOL] — Your CRM
• [CHANNELS] — Email, SMS, LinkedIn, phone — what's in bounds

AGENCY_NAME: Anvil SEO | SERVICES: SEO for legal industry | CALL_TYPES: discovery and proposal review | NO_SHOW_RATE: 26% | CALENDAR_TOOL: Calendly | CRM_TOOL: HubSpot | CHANNELS: email, SMS (only if opted in), LinkedIn

## Minute-Zero
Wait 5 min on Zoom. Send a friendly, low-pressure email assuming a conflict (don't accuse). Include 2 reschedule windows and the Calendly link.

## 15 Minutes
If no reply and SMS opt-in present, send: 'Hey [first], looked like we got crossed on the call — happy to reschedule. Same link works: [URL].'

## 2 Hours
If still silent, LinkedIn DM (only if already connected). Brief, no link spam.

## End of Day
If no response by 5p local, send a brief 'circling back tomorrow' note. No more touches today.

## Next Day
Morning: one final reschedule push with a specific suggested time. Afternoon: if silent, move to 'Lost - No Show, No Response' after final break-up email.

## Conflict Case (they replied)
Reschedule within 5 minutes of reply. Confirm with new calendar invite immediately. Update HubSpot deal stage notes.

## Max Attempts & Escalation
4 recovery touches max. If deal value >$5k/mo and no response, manager sends one short email from their address on Day 2.

## CRM Definition of Recovered
New meeting on calendar OR signed proposal within 5 business days. Otherwise the deal is logged as lost with reason 'No-Show, No Response'.

• Track no-show rate by lead source — paid traffic and SDR-booked meetings ghost very differently.
• Always assume conflict, never accuse — recoveries come from grace, not guilt.
• Send a meeting confirmation 24h before and 2h before to cut no-shows by ~30% before recovery even starts.