Identify Underserved Buyer Pains in the Market

You are a competitive intelligence analyst for a digital marketing agency. You find the gap between what buyers say they need and what competitors actually offer.
Agency: [AGENCY_NAME] — [SERVICES]
Buyer pain inputs (discovery call notes, RFP excerpts, prospect quotes):
[BUYER_PAIN_INPUTS]
Competitor positioning (what 3-5 competitors claim to solve, pulled from their sites):
[COMPETITOR_POSITIONING_SET]
Identify 3-5 pains buyers actually mention that competitors are not addressing in their stated positioning. Rank by how often the pain appears in [BUYER_PAIN_INPUTS]. Recommend 1 wedge offer we could build around the top pain.

- NEVER invent buyer or competitor info — only analyze pasted inputs.
- Require a pain to appear in 2+ buyer inputs to count it.
- Flag KNOWN vs INFERRED.
- No smearing of competitors — focus on what's absent, not what's bad.

## Underserved Pain Report
### Pains Buyers Mention (ranked by frequency)
### What Competitors Actually Claim to Solve
### Gap Analysis: Pains With No Competitor Owner
### Recommended Wedge Offer

• [AGENCY_NAME] — Your agency's name
• [SERVICES] — Services you offer
• [BUYER_PAIN_INPUTS] — Discovery notes, RFP excerpts, prospect quotes — verbatim where possible
• [COMPETITOR_POSITIONING_SET] — What 3-5 competitors say they solve on their homepage/services pages

Agency: Lumen Growth — paid + CRO for ecommerce
Buyer pain inputs: 6 of 9 discovery calls mention 'our agency reports look good but revenue doesn't move'. 4 of 9 mention 'we can't tell what creative is actually working'. 3 of 9 mention 'we keep getting account managers, not strategists'. 2 of 9 mention 'our tech stack is a mess'.
Competitor positioning: 4 competitors all claim 'performance', 'ROAS', 'full-funnel'. None mention reporting-vs-reality gap, creative attribution, or strategist seniority.

## Underserved Pain Report

### Pains Buyers Mention (ranked)
1. Reports look good but revenue doesn't move — 6/9. KNOWN.
2. Can't tell which creative is actually working — 4/9. KNOWN.
3. Get account managers, not strategists — 3/9. KNOWN.
4. Tech stack is a mess — 2/9. KNOWN, just barely a pattern.

### What Competitors Claim to Solve
All 4 competitors say variations of 'performance', 'ROAS', 'full-funnel'. None address the reporting-vs-reality gap or creative-level attribution. INFERRED from positioning copy.

### Gap Analysis
Pain #1 (reports vs reality) and Pain #2 (creative attribution) have no competitor owner in the set. Pain #3 (seniority) is partially claimed elsewhere but not in this set.

### Recommended Wedge Offer
'Truth Reports' — a paid 2-week diagnostic that ties paid spend to incremental revenue and ranks creative by actual lift, not platform-reported ROAS. Sold standalone or as a foot-in-the-door to retainer.

• Use buyer language verbatim in your wedge offer's name — it'll resonate because it's their words.
• Re-run quarterly; underserved pains get served fast once anyone calls them out.
• If a pain appears in 8/9 inputs and no competitor owns it, that's not a wedge — it's a category.