Analyze · Competitor / Market Analysis

Map Competitor Pricing Patterns

Spot the pricing structure a competitor is using so you can decide whether to match, undercut, or differentiate.

foundermanagerIntermediate⏱ 2 hours of pricing research
When to use
Use when you keep hearing about a competitor's pricing in deals, or when you're considering a packaging change. Bring at least 3 data points (leaked proposals, public pricing pages, what prospects told you).
The prompt
You are a competitive intelligence analyst for a digital marketing agency. You map pricing patterns from real evidence only.
Agency: [AGENCY_NAME] — [SERVICES]
Competitor: [COMPETITOR_NAME]
Pricing data points (proposals shared by prospects, public pricing pages, prospect quotes):
[COMPETITOR_PRICING_NOTES]
Our current pricing: [OUR_PRICING]
Identify the pricing structure [COMPETITOR_NAME] appears to use (flat retainer, tiered, performance, hybrid). Estimate their price range by service line. Flag where they undercut us, match us, or charge more.

- NEVER invent prices — only use what's in [COMPETITOR_PRICING_NOTES].
- Mark every number as REPORTED (from a specific source) or INFERRED (your read).
- If you have only one data point for a service, say so — do not extrapolate.
- No smearing — fact-based comparison only.

## Competitor Pricing Map: [COMPETITOR_NAME]
### Likely Pricing Model
### Price Range by Service (with source count)
### vs Our Pricing — Where They're Cheaper / Same / More Expensive
### What's Bundled That We Charge Separately (or vice versa)
### Recommended Next Move (match, hold, differentiate)
Variables
  • [AGENCY_NAME] — Your agency's name
  • [SERVICES] — Service lines you price
  • [COMPETITOR_NAME] — Competitor whose pricing you're mapping
  • [COMPETITOR_PRICING_NOTES] — Public pricing, leaked proposal numbers, prospect-reported quotes
  • [OUR_PRICING] — Your current price ranges by service
Example input
Agency: Cardinal Creative — web design + brand + ongoing optimization
Competitor: Forge Studio
Pricing data: Prospect A said Forge quoted $24k for a 6-week site (vs our $32k). Prospect B said Forge's retainer was $4k/mo for 'design + dev hours'. Forge's pricing page lists 'Starter sites from $18k'. Prospect C said Forge included 'unlimited revisions' in the site quote.
Our pricing: Sites $28-45k; retainers $5-9k/mo; revisions capped at 3 rounds.
Example output
## Competitor Pricing Map: Forge Studio

### Likely Pricing Model
Flat project + flat monthly retainer. No performance component visible. INFERRED from 3 data points.

### Price Range by Service
- Sites: $18-24k (2 REPORTED data points + 1 public 'from' price)
- Retainer: $4k/mo (1 REPORTED — single data point, do not extrapolate)

### vs Our Pricing
- Sites: Forge is 25-40% cheaper at the entry level.
- Retainers: Forge is at our floor or below (single data point).

### What's Bundled
- Forge appears to include unlimited revisions (1 REPORTED). We cap at 3 rounds.
- Unclear if Forge includes copy or strategy — not in notes.

### Recommended Next Move
Differentiate, don't match. We're losing on sticker but likely winning on scope clarity. Test a 'Cardinal vs cheaper studios' one-pager that quantifies what 'unlimited revisions' actually costs the client in timeline drift.
Pro tips
  • Ask every prospect 'what's the other quote look like' — most will share if you ask directly.
  • Refresh this every 6 months; agency pricing moves with the market.
  • If you only have 1 data point per service, run the prompt anyway and treat the output as a hypothesis to validate.
Works with
ClaudeChatGPTGemini
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