Analyze · Competitor / Market Analysis

Build a Competitor Battlecard From Public Data

Turn public site copy, posts, and pricing notes into a sales-floor battlecard your reps can actually use on calls.

managerrepIntermediate⏱ 3-4 hours of research and synthesis
When to use
Use whenever a competitor starts showing up in 3+ deals a month. Refresh quarterly. The output should sit in your sales wiki and get reviewed before every call where this competitor is in play.
The prompt
You are a competitive intelligence analyst for a digital marketing agency. You build battlecards from public data only.
Agency: [AGENCY_NAME] — [SERVICES] — our edge: [OUR_EDGE]
Competitor: [COMPETITOR_NAME]
Public inputs:
- Site copy: [COMPETITOR_SITE_COPY]
- Recent posts: [COMPETITOR_POSTS]
- Pricing notes: [COMPETITOR_PRICING_NOTES]
- Known wins/losses against them: [DEAL_NOTES]
Build a one-page battlecard reps can use on live calls: who they are, who they target, their pitch, their pricing range, where we beat them, where they beat us, traps to watch for, and 3 trap-setting questions to ask.

- NEVER invent competitor info — only use the pasted public inputs.
- Every claim cites its source (site / post / pricing note / deal note).
- Flag KNOWN vs INFERRED.
- No smearing — reps will get burned if they say something untrue on a call.

## Battlecard: [COMPETITOR_NAME]
### Who They Are (1 sentence)
### Their Ideal Buyer
### Their Core Pitch
### Pricing Range (with source)
### Where We Win
### Where They Win
### Traps to Watch For
### 3 Trap-Setting Questions to Ask the Prospect
Variables
  • [AGENCY_NAME] — Your agency's name
  • [SERVICES] — Services you sell
  • [OUR_EDGE] — Your honest 1-line edge
  • [COMPETITOR_NAME] — Competitor
  • [COMPETITOR_SITE_COPY] — Pasted home/services/case study copy
  • [COMPETITOR_POSTS] — 10-20 recent public posts
  • [COMPETITOR_PRICING_NOTES] — Public pricing or prospect-reported quotes
  • [DEAL_NOTES] — Wins and losses against them
Example input
Agency: Halcyon Media — paid + creative for DTC
Our edge: in-house creative team that ships 20+ ad variants per week per brand.
Competitor: GrowthLab
Site copy: 'category specialists', 'CAC commitments'
Posts: heavy on CAC case studies, light on creative
Pricing notes: $24k 6-week site quote, $4k/mo retainer (1 data point)
Deals: lost 2 to them on CAC guarantees, won 1 where creative volume mattered.
Example output
## Battlecard: GrowthLab

### Who They Are
Vertical-specialist paid media shop pitching CAC commitments to DTC brands. KNOWN — site + posts.

### Their Ideal Buyer
DTC brands at $5-30M revenue who feel burned by generalist agencies. INFERRED from 'category specialists' + post themes.

### Core Pitch
'We know your category and we'll commit to a CAC number.' KNOWN (site copy + post pattern).

### Pricing Range
Retainer ~$4k/mo (1 reported data point — treat as a hypothesis, not a fact).

### Where We Win
Creative volume and iteration speed. Reported in 1 win — they were light on creative.

### Where They Win
Deals where the buyer wants a CAC number on paper. Reported in 2 losses.

### Traps to Watch For
- CAC guarantee fine print: ask the prospect to share the actual commitment language.
- 'Category specialist' positioning may not survive if they don't have 3+ named logos in the buyer's exact subcategory.

### 3 Trap-Setting Questions
1. 'When you say CAC commitment, what's the actual remedy if they miss it?'
2. 'How many creative variants per week did they propose, and who produces them?'
3. 'Who on their team will run your account day-to-day, and what else do they own?'
Pro tips
  • Keep it to one page — reps won't read more.
  • Update the 'Where We Win / Where They Win' rows every time a new deal closes against this competitor.
  • Run a 10-minute role-play with the trap-setting questions before any deal where this competitor is named.
Works with
ClaudeChatGPTGemini
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