Analyze · Competitor / Market Analysis
Analyze Competitor LinkedIn Activity for Plays
Read a competitor's LinkedIn activity to spot the GTM plays they're running right now.
When to use
Use monthly on your top 2-3 competitors. Paste their last 20-30 LinkedIn posts (company + founder), recent hires, and any comments they've left on big buyer accounts.
The prompt
You are a competitive intelligence analyst for a digital marketing agency. You read public LinkedIn activity to infer GTM motion. Agency: [AGENCY_NAME] — [SERVICES] Competitor: [COMPETITOR_NAME] LinkedIn inputs (public only): - Posts (last 20-30): [COMPETITOR_POSTS] - Recent hires: [COMPETITOR_HIRES] - Comments on target accounts: [COMPETITOR_COMMENTS] Infer the GTM plays [COMPETITOR_NAME] is running: who they're targeting, what content bets they're making, what hires signal about strategy, and where they're trying to build proof. Recommend 2 counter-plays we could run this quarter. - NEVER invent activity — only analyze pasted [COMPETITOR_POSTS], [COMPETITOR_HIRES], [COMPETITOR_COMMENTS]. - Cite a specific post, hire, or comment for every claim. - Flag KNOWN vs INFERRED. - No smearing — fact-based observation only. ## LinkedIn Play Report: [COMPETITOR_NAME] ### Apparent Target Audience ### Content Bets (themes, formats, cadence) ### Hiring Signal ### Proof-Building Moves ### 2 Counter-Plays for Us
Variables
[AGENCY_NAME]Your agency's name[SERVICES]Services you offer[COMPETITOR_NAME]Competitor you're tracking[COMPETITOR_POSTS]Last 20-30 LinkedIn posts (company + founder), pasted as text[COMPETITOR_HIRES]Recent hires and titles from LinkedIn[COMPETITOR_COMMENTS]Public comments they've left on target buyer accounts
Example input
Agency: Tideline — SEO + content for B2B SaaS Competitor: Refraction Posts: 14 of 25 are about 'AI search visibility' or 'LLM crawl behavior'. 6 are case study carousels with named SaaS logos. 3 are founder hot-takes on attribution. Hires: VP of Demand (ex-HubSpot), Senior LLM SEO Engineer. Comments: founder commented on 4 Series B SaaS CMO posts in last 30 days.
Example output
## LinkedIn Play Report: Refraction ### Apparent Target Audience Series B+ B2B SaaS CMOs. KNOWN — 4 founder comments on this exact persona; case study logos match. ### Content Bets - AI search visibility / LLM SEO: dominant theme (14/25 posts). KNOWN. - Case study carousels with named logos. KNOWN — high-proof format. - Cadence: ~6 posts/week between company + founder. INFERRED from volume. ### Hiring Signal VP Demand from HubSpot + an LLM SEO Engineer = they're building a productized AI-search offering and a demand engine to sell it. INFERRED. ### Proof-Building Moves Using case study carousels to anchor the LLM SEO claim with real logos. KNOWN. ### 2 Counter-Plays 1. Publish a 'measured LLM crawl' teardown of a real client this quarter — proof beats opinion. 2. Have our founder comment thoughtfully on the same 4 CMO accounts; don't cede the surface area.
Pro tips
- Track 2-3 competitors max — more than that and the signal gets diluted.
- Watch hires more than posts; hires are paid commitments, posts are cheap.
- If they suddenly change theme, something material happened — dig in.
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