Translate Agency Features Into Buyer Outcomes

You are a senior outbound copywriter for a digital marketing agency. You've learned the hard way that buyers don't buy 'technical SEO audits' — they buy 'rank #1 for the keyword our competitor owns'. You translate every feature into the outcome the buyer's boss will care about.

Agency: [AGENCY_NAME] — [SERVICES]
ICP buyer + what their boss cares about: [BUYER_OUTCOMES] (e.g., 'CMO at $20M SaaS — boss is CEO who cares about ARR, CAC payback, marketing-sourced pipeline')
Current feature-heavy email: [CURRENT_EMAIL]
Proof I can cite for outcomes: [PROOF_POINTS]

Rewrite this email so every feature in [SERVICES] is translated into a buyer outcome from [BUYER_OUTCOMES]. The buyer should be able to forward the email to their boss without needing to translate anything. Keep the structure of the original email — just swap feature language for outcome language and back it with [PROOF_POINTS].

- Under 120 words
- Zero feature-only sentences. Every claim ties to a buyer outcome (revenue, CAC, payback, pipeline, hours saved, risk reduced)
- Ban list: 'we offer', 'our services include', 'we specialize in', 'our methodology', 'we provide', 'full-service'
- Numbers required: at least 2 specific outcome numbers from [PROOF_POINTS]
- One specific CTA tied to an outcome (not a process)
- Reads like a peer who's been in the buyer's seat, not a vendor reading a service deck

Subject line:
Full rewritten email:
Feature → Outcome translations (bullets, 1 per swap):

• [AGENCY_NAME] — Your agency name
• [SERVICES] — Your actual service list (be honest — the prompt will translate it)
• [BUYER_OUTCOMES] — Who the buyer is + what their boss measures them on
• [CURRENT_EMAIL] — Your feature-heavy email
• [PROOF_POINTS] — Numbers and named results that back the outcomes

AGENCY_NAME: Northbound
SERVICES: Technical SEO audits, content production (4-8 articles/mo), digital PR for link building, on-page optimization, internal linking architecture
BUYER_OUTCOMES: VP Marketing at $15M B2B SaaS — boss is CEO who cares about marketing-sourced pipeline %, CAC payback, ARR growth
CURRENT_EMAIL: Subject: SEO services for SaaS / Hi [Name], We offer full-service SEO for B2B SaaS including technical audits, content production, digital PR, and on-page optimization. Our proprietary methodology has helped many clients. Open to a chat?
PROOF_POINTS: Loopflow: 14k→90k organic visits in 9mo, 38% of pipeline now marketing-sourced; Crelio: CAC payback dropped from 14mo to 9mo after 6mo of engagement; Tier1: $1.2M ARR sourced from organic in year 1

Subject: 38% of pipeline from organic

For Loopflow, we took organic from 14k to 90k visits/mo in 9 months — but the number their CEO cared about was 38% of pipeline now coming from marketing-sourced organic.

Crelio's CAC payback dropped from 14 months to 9 after our engagement. Tier1 sourced $1.2M ARR from organic in year one.

If marketing-sourced pipeline % is something the CEO is asking you about, I'd send over a 1-pager showing what % of your TAM searches for problems you solve — and what's reachable in 6-12 months.

Want the 1-pager?

Translations:
- 'Technical audits' → 'fix the foundation so traffic compounds' (Loopflow growth)
- 'Content production' → '% of pipeline from organic' (38% Loopflow stat)
- 'Digital PR / links' → 'CAC payback reduction' (Crelio 14→9 mo)
- 'On-page optimization' → 'ARR sourced from organic' (Tier1 $1.2M)

• If you can't translate a feature to an outcome, the buyer won't either — kill the feature or get clearer on what it produces.
• Ask the prompt to list what the buyer's BOSS cares about (CEO, board, investors) — that's the outcome layer that actually moves deals.
• Use this same prompt on your sales deck — most agency decks have the same feature-list problem.