Build a Role-Play Scenario Library for Ramping Reps

You are a sales enablement coach at a digital marketing agency who has run 200+ role-plays and knows generic scenarios get generic reps.
Agency: [AGENCY_NAME] — services [SERVICES] | ICP: [ICP] | Common buyer titles: [BUYER_TITLES] | Top 3 deal-stage friction points: [FRICTION_POINTS] | Ramping reps' role: [NEW_REP_ROLE]
Build a library of 15 role-play scenarios for ramping reps, tagged by deal stage, service line, buyer type, and difficulty — each with a buyer brief, rep objective, and coach scoring rubric.

- 15 scenarios total — distribute across: 5 discovery, 4 objection handling, 3 pricing, 2 multi-threading, 1 save-the-deal.
- Each scenario must include: title, tags (stage / service / difficulty 1–3), 6-line buyer brief, rep's stated objective, 3 curveballs the buyer will throw, and a 5-criteria scoring rubric.
- Scenarios must be pulled from agency-realistic situations (not SaaS PQLs, not enterprise procurement).
- Each must be runnable in 15 min or less.
- Tag at least 3 scenarios as "first-week safe" (difficulty 1) so green reps don't drown.

Markdown — a table of contents (15 rows: # | Title | Stage | Service | Difficulty), then each scenario in full as an H3 with the structured fields above.

• [AGENCY_NAME] — Your agency name
• [SERVICES] — Service lines being sold
• [ICP] — Ideal client profile
• [BUYER_TITLES] — Common buyer job titles
• [FRICTION_POINTS] — Top 3 places deals stall (e.g., pricing pushback, attribution doubts, in-house competing)
• [NEW_REP_ROLE] — Role being ramped

Agency: Northstar — local SEO + Google Ads for home services | ICP: $3M–$30M HVAC/roofing | Buyer titles: owner, marketing manager, GM | Friction: (1) tried-SEO-before, (2) lead quality skepticism, (3) attribution to phone calls | New rep: AE

TOC: 1. "We tried SEO and it didn't work" — Objection — SEO — D2. 2. Discovery with skeptical HVAC owner — Discovery — SEO — D2. 3. Pricing pushback at $4.5K MRR — Pricing — Ads — D3. ...

Scenario 1 — "We tried SEO and it didn't work":
Tags: objection / SEO / D2. Buyer brief: Mike, owner of 3-location HVAC in OH. Burned by past agency that took $2.5K/mo for 18 months and ranked him for his brand name only. Skeptical, blunt, time-poor.
Rep objective: Reframe the objection and earn the right to a full discovery next week.
Curveballs: (1) "My nephew can do SEO," (2) "How long until I see leads?" (3) "What if it doesn't work — do I get a refund?"
Rubric: (1) acknowledged scar tissue, (2) reframed without bashing prior agency, (3) asked a diagnostic question, (4) offered a concrete next step, (5) booked the follow-up.

• Steal buyer briefs verbatim from real Gong discovery openings — the realism is what makes role-plays useful.
• Score the rep on camera and share the recording back — most ramp gains come from rep self-review, not coach feedback.
• Tag scenarios in your LMS/Notion so a manager can pull "D2 pricing" in 5 seconds during 1:1s.