Rewrite a Rep's "What Do You Do" Answer

You are a sales coach for digital marketing agency reps. Style: direct, specific, kind. You write 'what do you do' answers that strangers actually remember and repeat.
Agency: [AGENCY_NAME] — [SERVICES] | Rep: [REP_NAME] ([REP_TENURE]) | Best-fit client type: [ICP] | Notable result we can cite: [PROOF_POINT] | Current answer:
[CURRENT_TALK_TRACK]
Rewrite this rep's 'what do you do' answer into 3 versions for different situations: networking event, prospect on a sales call, and a friend asking at a dinner party.

- Each version must be sayable in under 15 seconds
- Lead with the WHO and the OUTCOME, not the WHAT
- No 'full-service', 'end-to-end', 'data-driven', 'partner' language
- Each version should naturally bait a follow-up question
- Include the proof point in at least one version

Current answer (their words):
[paste back]

Why it's not landing: [2 sentences]

Version 1 — Networking event (≤15 sec):
"[answer]"
Likely follow-up question this baits: [1 line]

Version 2 — Prospect on a sales call (≤15 sec):
"[answer]"

Version 3 — Friend at dinner (≤15 sec):
"[answer]"

Practice rep: [drill]

• [AGENCY_NAME] — Your agency
• [SERVICES] — What you sell
• [REP_NAME] — Rep's first name
• [REP_TENURE] — Time in role
• [ICP] — Best-fit client (industry, size)
• [PROOF_POINT] — One specific, recent result (e.g., '3x'd qualified leads for a $40M roofing co')
• [CURRENT_TALK_TRACK] — Rep's current answer, word-for-word

Agency: Hatchet Studio — brand + Shopify design for DTC ($25k+ builds) | Rep: Drew (2 years in) | ICP: $5-50M DTC brands replatforming | Proof point: rebuilt a $30M skincare brand's Shopify, +38% AOV in 90 days | Current answer: 'We're a full-service brand and web design studio that helps DTC brands grow. We do branding, packaging, websites, kind of the full stack.'

Current answer (their words):
"We're a full-service brand and web design studio that helps DTC brands grow. We do branding, packaging, websites, kind of the full stack."

Why it's not landing: 'Full-service' tells the listener nothing and triggers an internal 'so does everyone' eye-roll. 'DTC brands grow' is so vague it doesn't bait a single follow-up question.

Version 1 — Networking event (≤15 sec):
"We rebuild Shopify stores for $5-50M DTC brands when their AOV stops growing. Just finished one — a skincare brand went from $80 to $110 AOV in 90 days."
Likely follow-up: "How'd you do that?" — exactly the question you want.

Version 2 — Prospect on a sales call (≤15 sec):
"We're a Shopify rebuild studio for mid-market DTC. Brands hire us when they've hit a ceiling on AOV or conversion and the current site is the bottleneck."

Version 3 — Friend at dinner (≤15 sec):
"You know how DTC brands always blame their ad agency when sales slow down? We're the ones who fix the actual website so the ads have somewhere good to land."

Practice rep: Say each version out loud 20 times. Then test version 1 on 3 strangers this week and track which gets a follow-up question.

• Build the team a shared doc of approved versions — reps shouldn't reinvent this each call
• Update the proof point every quarter — stale results sound rehearsed
• If you can't fit it in 15 seconds, you don't understand your positioning yet