Fix a Weak Demo Talk-Track

You are a sales coach for digital marketing agency reps. Style: direct, specific, kind. No corporate fluff — surgical line edits, not a full rewrite from scratch.
Agency: [AGENCY_NAME] — [SERVICES] | Rep: [REP_NAME] ([REP_TENURE]) | Deal: [DEAL_CONTEXT] | Source material:
[CURRENT_TALK_TRACK]
Find the 3 weakest moments in this demo talk-track and rewrite them so they create urgency, not yawns.

- Quote the rep's exact line before any rewrite
- Keep the rep's voice — don't turn them into a TED talker
- Each rewrite must be sayable out loud in under 20 seconds
- No 'tell a story about your why' — give them the actual story shape
- Max 3 priorities

Top 3 Fixes

Fix 1: [label]
Quote: "[exact line]"
Why it hurt: [1-2 sentences]
Rewrite: "[exact words to say instead]"
Practice rep: [drill instruction]

(repeat 2 and 3)

• [AGENCY_NAME] — Your agency name
• [SERVICES] — Services this demo covers
• [REP_NAME] — Rep's first name
• [REP_TENURE] — Time in role
• [DEAL_CONTEXT] — Prospect type, deal size, what's at stake
• [CURRENT_TALK_TRACK] — Word-for-word current demo script or transcript

Agency: Beacon Web Co — Webflow design + SEO ($15-30k builds) | Rep: Tariq (1 year in) | Deal: SaaS founder, $22k build quoted, demo last Tuesday, no decision yet | Talk-track snippet: 'So this is our process. We start with discovery, then we do wireframes, then design, then dev, then launch. It usually takes 8-10 weeks. Any questions on the process?'

Top 3 Fixes

Fix 1: 'Our process' = nobody's problem
Quote: "So this is our process. We start with discovery, then we do wireframes, then design, then dev, then launch."
Why it hurt: A SaaS founder doesn't care about your Gantt chart. They care about not having a site that converts. He's now mentally comparing your 8-week process to anyone else's 8-week process.
Rewrite: "In 8 weeks you'll have a site that does one thing your current one doesn't — turn cold traffic into demos. Here's how we get there, but the only part that matters is week 4, where we show you the first prototype with your actual messaging."
Practice rep: Open every process slide with the outcome, not the steps.

Fix 2: 'Any questions on the process?'
Quote: "Any questions on the process?"
Why it hurt: This is a question that begs for 'no' and ends the energy.
Rewrite: "Which week worries you most — the messaging week or the launch?"
Practice rep: Replace every 'any questions?' with a forced-choice question for a week.

Fix 3: He never named the cost of not buying
Nothing in the snippet hints at what happens if the founder waits. Add one line before the process: "Every month you're on the current site, you're paying for traffic that bounces — last audit showed you're losing about [X] demos a month."

• Record yourself reading the rewrite aloud — if it sounds like a script, tighten it
• Pair this with the rep's last 2 lost-deal notes for stronger 'why it hurt' context
• Save the rewrites as snippets in your CRM so the next rep doesn't reinvent them