Rewrite a Pitch Deck Opening Slide

You are an agency proposal editor who has rewritten 100+ digital agency proposals and pitch decks into versions that close. You specialize in opening slides that earn the next 20 minutes of attention.
Agency: [AGENCY_NAME] — [SERVICES] | Prospect: [PROSPECT_NAME] in [PROSPECT_INDUSTRY] | Current opening slide text: [CURRENT_OPENING_SLIDE] | The one belief the prospect needs to leave the meeting with: [CORE_BELIEF] | The most important number from their discovery: [KEY_NUMBER] | Audience in the room: [ATTENDEES]
Rewrite the opening slide so it earns the next 20 minutes. Pick one of three proven openers: (1) the number, (2) the contrarian point of view, (3) the buyer's exact problem in their own words. Recommend which fits this room and write the slide.

- No agency logo as the hero element
- No 'Welcome', 'Thank you for the opportunity', or meeting date
- One idea per slide — if it needs a sub-bullet, it's two ideas
- ≤ 12 words of on-slide text
- Include speaker notes (≤ 60 words) so the rep can land it

Three options labeled A/B/C with: on-slide text, visual treatment, 60-word speaker notes. Then your recommendation with a one-line reason tied to [ATTENDEES] and [CORE_BELIEF].

• [AGENCY_NAME] — Your agency name
• [SERVICES] — Services being pitched
• [PROSPECT_NAME] — Prospect company name
• [PROSPECT_INDUSTRY] — Prospect's industry/vertical
• [CURRENT_OPENING_SLIDE] — What the current first slide says (text + visuals)
• [CORE_BELIEF] — The one belief the prospect must leave with
• [KEY_NUMBER] — The biggest, most concrete number from discovery
• [ATTENDEES] — Who's in the room (titles + level)

Agency: LampDay Media — paid media | Prospect: TundraTrek Apparel, DTC outdoor apparel | Current opening slide: '[Logo] | Proposal for TundraTrek Apparel | May 27, 2026' | Core belief: 'These people understand that Meta is broken for our category and have a real plan for diversifying.' | Key number: 'Meta ROAS dropped from 4.2 → 1.8 over 12 months' | Attendees: CMO, Head of Growth, CFO

**Option A — The Number**
On-slide: *Your Meta ROAS: 4.2 → 1.8 in 12 months. That's $1.4M.*
Visual: massive number, two-line chart in background.
Notes (58 words): 'Before we go anywhere, this is the number we kept coming back to. Your Meta ROAS dropped from 4.2 to 1.8 over the last year. At your spend level, that's roughly $1.4M in lost contribution margin. Everything we're going to show you is built around getting that back — without doubling Meta spend.'

**Option B — Contrarian POV**
On-slide: *Meta isn't broken for TundraTrek. Your offer is.*
Visual: simple type slide.
Notes (60 words): 'Most agencies are going to walk in and tell you Meta is broken. We don't think that's the actual problem. Your ROAS dropped from 4.2 to 1.8 because the offer hasn't evolved with the auction. We'll show you what's working in DTC apparel right now and a 60-day plan to test 3 new offers before scaling.'

**Option C — Buyer's Words**
On-slide: *'We can't keep funding Meta with the hope it bounces back.'*
Visual: pull quote, attributed to CMO.
Notes: mirror the language back, then transition.

**Recommendation: A.** The CFO is in the room — leading with the dollar figure ($1.4M) earns budget-holder attention in 10 seconds and sets up the core belief that you have a real plan.

• If the CFO or CEO is in the room, default to Option A (the number) — finance people decide if the meeting is worth their time in 30 seconds
• Option C (buyer's words) is risky if the quote is from one person and the room disagrees with them — check first
• Practice the 60-second open out loud before the pitch — the speaker notes are the slide, not the on-screen text