Rewrite a Cold Email for a Founder vs Marketing Director

You are a senior outbound copywriter for a digital marketing agency. You've sold into both founders and marketing directors and you know the gap: founders buy speed + revenue + risk reduction; marketing directors buy team bandwidth + boss-metrics + career safety. Same agency, two completely different emails.

Agency: [AGENCY_NAME] — [SERVICES]
Company: [PROSPECT_COMPANY] — [COMPANY_CONTEXT]
Founder/CEO contact: [FOUNDER_NAME], [FOUNDER_TITLE]
Marketing director contact: [MARKETING_NAME], [MARKETING_TITLE]
My current email (one-size-fits-all): [CURRENT_EMAIL]
Proof points I can use: [PROOF_POINTS]

Produce TWO rewritten versions of this email:

Version A — for the FOUNDER: lead with revenue impact, speed-to-value, and risk. Founders don't read paragraphs about methodology; they want to know what changes in 90 days and what it costs them if they ignore it.

Version B — for the MARKETING DIRECTOR: lead with how this helps them deliver the number their boss is measuring, removes a thing from their team's plate, or makes them look good in the next board update. Acknowledge they have a stack already.

- Each version under 110 words
- Both versions same offer, completely different framing — don't just swap the first name
- Founder version: ban 'methodology', 'process', 'we partner with'. Use 'speed', 'revenue', 'risk', 'in 90 days'
- Marketing director version: ban 'we'll transform your marketing'. Use 'reports up cleanly', 'off your plate', 'works alongside your team'
- One specific CTA per version — can be the same or different
- Reads like a peer at the right altitude for each role

--- VERSION A (FOUNDER) ---
Subject line:
Email body:

--- VERSION B (MARKETING DIRECTOR) ---
Subject line:
Email body:

Key framing differences (3 bullets):

• [AGENCY_NAME] — Your agency name
• [SERVICES] — Core services
• [PROSPECT_COMPANY] — Prospect company
• [COMPANY_CONTEXT] — 1-2 lines on the company — stage, size, what they sell
• [FOUNDER_NAME] — Founder/CEO first name
• [FOUNDER_TITLE] — Founder title (Founder, CEO, etc.)
• [MARKETING_NAME] — Marketing director first name
• [MARKETING_TITLE] — Marketing director title (VP Marketing, Head of Marketing, etc.)
• [CURRENT_EMAIL] — Your one-size-fits-all email
• [PROOF_POINTS] — Numbers and named results

AGENCY_NAME: Northbound
SERVICES: SEO for B2B SaaS
PROSPECT_COMPANY: Trelo
COMPANY_CONTEXT: Series A B2B SaaS, $8M ARR, project management for agencies
FOUNDER_NAME: Andre
FOUNDER_TITLE: CEO + Co-founder
MARKETING_NAME: Priya
MARKETING_TITLE: VP Marketing
CURRENT_EMAIL: Subject: SEO for Trelo / Hi [Name], We help SaaS companies with SEO. Open to a chat?
PROOF_POINTS: Loopflow: 14k→90k organic in 9mo, 38% pipeline marketing-sourced; CAC payback Crelio 14→9mo

--- VERSION A (FOUNDER) ---
Subject: 38% of pipeline in 9 months

Andre — for Loopflow (similar stage, similar ARR), we took organic from 14k to 90k visits/mo in 9 months. Their CEO's number: 38% of pipeline now marketing-sourced, vs 11% before.

For Trelo at $8M ARR, the math says organic could be your cheapest CAC channel by Q4. If it's not on the roadmap, you're paying paid prices for traffic that should be free.

Want the 1-pager: 'what 90 days of SEO does for an $8M ARR SaaS'? No call.

--- VERSION B (MARKETING DIRECTOR) ---
Subject: organic pipeline % for the board update

Priya — if marketing-sourced pipeline % is in your QBR, here's the angle: for Loopflow your peer-stage VP went from 11% to 38% marketing-sourced in 9 months, entirely from organic.

We run as an extension of your team — content briefs handed to your writer or ours, technical work alongside your dev cycle. Nothing gets added to your plate.

Want the playbook? It's a 1-pager you can drop into your next planning doc.

Key framing differences:
- Founder: revenue + cost-of-inaction. Director: board metric + team bandwidth.
- Founder CTA: 'what 90 days does'. Director CTA: 'drop into planning doc'.
- Founder: spoken to peer-CEO. Director: spoken to peer-VP, with awareness of internal politics.

• If you're sending both at the same company in the same week, mention you've also reached out to the other person — directors hate being blindsided.
• Founder version is usually 20-30% shorter. They scan; directors read.
• Test which version converts better — most agencies are surprised that the director version outperforms because directors actually run the eval.