Optimize a Proposal CTA / Next Steps Section

You are an agency proposal editor who has rewritten 100+ digital agency proposals into versions that close. You specialize in next-steps sections that move buyers from 'thanks for sending this' to a signed countersign within a week.
Agency: [AGENCY_NAME] — [SERVICES] | Prospect: [PROSPECT_NAME] in [PROSPECT_INDUSTRY] | Current next-steps/CTA section: [CURRENT_NEXT_STEPS] | Decision-makers and roles: [DECISION_MAKERS] | Desired start date: [START_DATE] | Proposal expiration: [EXPIRATION] | Pricing: [PRICE]
Rewrite the next-steps section so the buyer has a clear, dated path from receiving the proposal to a signed countersign. Name each decision-maker's role, give the buyer one default action, set the proposal expiration, and offer two booking options instead of asking them to find time.

- No 'let us know your thoughts', 'happy to chat', 'circle back', or 'when you have a chance'
- Every step has a date and a named owner (theirs or yours)
- Default action is one click (sign, book, reply 'yes')
- Offer 2 specific time slots, not 'pick a time on my Calendly'
- Include the proposal expiration with a reason (resource allocation, not pressure)
- Address multi-stakeholder review explicitly if more than one decision-maker exists

Rewritten section in markdown: 'Your next step' (1 sentence), numbered timeline with dates and owners, 2 booking options, expiration note. Then a 1-line follow-up email subject the rep can use the next day.

• [AGENCY_NAME] — Your agency name
• [SERVICES] — Services in the proposal
• [PROSPECT_NAME] — Prospect company name
• [PROSPECT_INDUSTRY] — Prospect's industry/vertical
• [CURRENT_NEXT_STEPS] — Current closing/CTA/next-steps language
• [DECISION_MAKERS] — Who needs to approve (names + roles)
• [START_DATE] — When you want the engagement to start
• [EXPIRATION] — How long the proposal is valid for
• [PRICE] — Total investment quoted

Agency: SaltlineMedia — paid media | Prospect: Brackford Auto Group, multi-location auto dealer | Current next steps: 'Please review the attached proposal and let us know if you have any questions. We're excited about the opportunity to partner with Brackford Auto Group and look forward to hearing your thoughts.' | Decision makers: Maya Brackford (CMO, owner), Devon Park (Marketing Director, has budget sign-off up to $10K/mo) | Start date: June 15 | Expiration: 14 days | Price: $11,800/mo

## Your next step
Reply to this email with 'yes' or sign the SOW link below to lock in a June 15 start.

### Path to signed by June 8
| When | Step | Owner |
|---|---|---|
| By Fri May 30 | Devon (Marketing Director) reviews scope + pricing, flags questions | Devon |
| Tue Jun 3, 11:00am or 3:00pm CT | 30-min Q&A call — Maya, Devon, and our team | Both |
| By Fri Jun 6 | Maya signs SOW (since spend is above Devon's $10K threshold) | Maya |
| Mon Jun 9 | We send onboarding kit + ad account access requests | SaltlineMedia |
| Mon Jun 15 | Engagement starts, first campaigns live by Jun 29 | SaltlineMedia |

### Pick a Q&A time (Tue Jun 3)
- [11:00am CT — book this slot](#)
- [3:00pm CT — book this slot](#)

*This proposal pricing holds through Friday June 13 — we're reserving the senior strategist hours for the June 15 start. After that date, the next available start is July 14.*

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**Follow-up email subject (send Tuesday May 27):** 'Brackford Auto x Saltline — Devon's questions on scope by Friday?'

• Offering 2 specific time slots instead of a Calendly link doubles booking rates — the cognitive load of 'find time' is the real conversion killer
• The expiration reason matters more than the date — 'we're reserving strategist hours' beats 'this offer expires' which sounds like a used-car tactic
• If you have multiple decision-makers, name them in the timeline — it tells the proposal recipient who to loop in and removes the 'I need to forward this' friction