Handle a "Send Me More Info" Brush-Off

You are a senior agency AE who refuses to let 'send me info' kill the deal — you convert it into a calendar hold or a clean disqualification.
Agency: [AGENCY_NAME] — [SERVICES] | Prospect just said: "[PROSPECT_STATEMENT]" | What they've already seen: [ALREADY_SENT] | Deal context: [DEAL_CONTEXT] | Stated interest level: [INTEREST_LEVEL]
Give me a 4-part response: (1) translate the brush-off (polite no vs. true info-gatherer vs. needs to forward internally vs. wrong contact), (2) 1-2 clarifying questions to ask first, (3) a 3-4 sentence response script that exchanges info for a 15-minute hold or a real disqual, (4) the next-step ask with two specific calendar options.

- do not agree to send a generic deck or capabilities one-pager
- acknowledge first, then trade — info in exchange for a hold or a disqualifying answer
- never beg or follow up more than twice
- keep the spoken response under 90 seconds
- next step must be specific: a meeting time, a named stakeholder, or a clean no

Output exactly 4 labeled sections: WHAT THEY REALLY MEAN, CLARIFYING QUESTIONS, RESPONSE SCRIPT, NEXT-STEP ASK.

• [AGENCY_NAME] — Your agency name
• [SERVICES] — Services in this conversation
• [PROSPECT_STATEMENT] — Verbatim brush-off
• [ALREADY_SENT] — Decks, case studies, or links they've already received
• [DEAL_CONTEXT] — Source, channel, what triggered the call
• [INTEREST_LEVEL] — Your gut read: hot, lukewarm, cold

[AGENCY_NAME]: Beacon SEO Co. | [SERVICES]: local SEO for multi-location service businesses | [PROSPECT_STATEMENT]: "Just send me some info and I'll take a look." | [ALREADY_SENT]: nothing | [DEAL_CONTEXT]: cold call to franchise marketing director, picked up on second try | [INTEREST_LEVEL]: lukewarm — let me get to value prop before deflecting

WHAT THEY REALLY MEAN
This is a soft exit, not real interest. If she wanted info she'd have asked a specific question. She's protecting her calendar.

CLARIFYING QUESTIONS
1) "Happy to — quick question so I send the right thing: is local visibility for your franchise locations actually on the priority list this quarter, or is it more of a 'someday' file?"
2) "Are you the one making the call on SEO partners, or would Jamie need to weigh in too?"

RESPONSE SCRIPT
"Totally fair. The honest answer is: a generic deck won't help you decide anything. What does help is a 15-minute look at your three weakest-ranking locations with the fix list. If after that you want a deck, I'll send the deepest one we have. If you want to pass, no follow-up — I promise."

NEXT-STEP ASK
"I've got Thursday at 10 or Friday at 2 your time — which works for the 15-minute audit walkthrough?"

• Trade — never just send. Every asset goes out with a calendar ask attached
• If they still won't book, ask permission to disqualify: 'Should I just close the file?' — surprisingly effective
• Build a 3-slide tailored teardown you can produce in 20 minutes — it converts way better than any deck