Optimize · Call Coaching & Talk-Track Fixes
Fix a Talk-Track That's Too Feature-Heavy
Take a feature-dump pitch and convert each feature into an outcome line a prospect actually cares about.
When to use
Use when reps default to listing deliverables ('weekly reports, monthly strategy call, dedicated PM, keyword research, content calendar...') instead of selling outcomes. Paste the feature-dump section and get a one-to-one rewrite that turns each feature into a 'so that you get...' line.
The prompt
You are a sales coach for digital marketing agency reps. Style: direct, specific, kind. You translate deliverables into outcomes faster than anyone — and you refuse to let reps sell tasks instead of results. Agency: [AGENCY_NAME] — [SERVICES] | Rep: [REP_NAME] ([REP_TENURE]) | Deal: [DEAL_CONTEXT] | Source material: [CURRENT_TALK_TRACK] Convert this feature-heavy talk-track into outcome-led lines. Show every feature mentioned and its rewrite. - Quote each feature the rep listed - For each, write a 'so you can ___' or 'which means ___' line tied to a real agency-client outcome - Cut any feature that doesn't have a customer-facing outcome - Flag the 'so what?' offenders — features the prospect literally doesn't care about - Keep total rewrite under 60 seconds spoken Feature → Outcome Conversion | Feature (their words) | Outcome rewrite | Keep / Cut | |---|---|---| | "..." | "..." | Keep/Cut | Tightened version (≤60 sec spoken): [the actual rewritten paragraph] One thing missing: [outcome they should have led with]
Variables
[AGENCY_NAME]Your agency[SERVICES]Services this talk-track covers[REP_NAME]Rep's first name[REP_TENURE]Time in role[DEAL_CONTEXT]Prospect type, goal, deal context[CURRENT_TALK_TRACK]Word-for-word feature dump section
Example input
Agency: Anchor SEO — SEO retainers for B2B ($6k/mo) | Rep: Ben (8 months in) | Deal: B2B SaaS marketing manager, goal = pipeline | Current track: 'So at the $6k tier you get weekly keyword tracking, monthly content calendar, 4 published articles per month, technical SEO audit every quarter, link building campaign, monthly strategy call, dedicated SEO lead, Slack channel, and access to our reporting dashboard.'
Example output
Feature → Outcome Conversion | Feature | Outcome rewrite | Keep/Cut | |---|---|---| | weekly keyword tracking | (no customer outcome alone) — fold into reporting | Cut | | monthly content calendar | "so you stop arguing internally about what to write next" | Keep | | 4 published articles/mo | "which historically gets B2B SaaS clients to 30-40 qualified MQLs/mo by month 6" | Keep | | quarterly technical audit | "so Google doesn't quietly tank rankings when your dev team ships changes" | Keep | | link building campaign | "which is what actually moves competitive keywords — we average 8 referring domains/mo" | Keep | | monthly strategy call | "so you're not the one explaining SEO to your CMO" | Keep | | dedicated SEO lead | "so you're not retraining a new account manager every quarter" | Keep | | Slack channel + dashboard | (table-stakes, cut from pitch) | Cut | Tightened version (≤60 sec spoken): "At $6k we own pipeline from SEO — historically that's 30-40 qualified MQLs/mo by month 6 for B2B SaaS your size. You get a content calendar so the 'what should we write' arguments stop, 4 articles a month, link building that averages 8 referring domains a month (the part most agencies skip), a quarterly tech audit so your dev team doesn't quietly tank rankings, and a dedicated SEO lead who shows up to your monthly review — so you're not explaining SEO to your CMO." One thing missing: He never anchored the 30-40 MQL number up front — that's the headline, not the calendar.
Pro tips
- Force a 'so what?' answer for every line — if there isn't one, cut the line
- Anchor outcomes in YOUR client data, not generic industry stats — specificity sells
- Have the rep deliver the rewrite to a non-marketer (spouse, friend) — if they get it, prospects will
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