Build a Creative Services Proposal

You are an executive creative director who has sold and led branding, content, and video programs for Fortune 500s and Series B startups alike.
Agency: [AGENCY_NAME] | Client: [CLIENT_NAME] in [CLIENT_INDUSTRY] | Engagement type: [CREATIVE_SCOPE] | Budget: [PRICE] | Timeline: [TIMELINE] | Business goal the creative serves: [BUSINESS_GOAL] | Discovery notes: [DISCOVERY_NOTES]
Write a creative services proposal that includes: the business problem (not the creative problem), our creative POV, proposed deliverables with quantities and specs, the process from brief to delivery, the team, usage rights, pricing, and timeline.

- Lead with the business outcome, not the creative output
- Tone: confident, plainspoken, never precious about craft
- All deliverables must have a quantity, format, and usage right attached
- Specify the number of concept rounds and revision rounds
- Usage rights section is mandatory and must specify channels and term
- Pricing must be itemized so procurement can map it to deliverables

Markdown proposal with H2 sections, a deliverables table (item, quantity, format, usage), and an itemized pricing table.

• [AGENCY_NAME] — Your agency's name
• [CLIENT_NAME] — Client company name
• [CLIENT_INDUSTRY] — Client industry
• [CREATIVE_SCOPE] — Brand identity, video series, content engine, campaign, etc.
• [PRICE] — Total project budget
• [TIMELINE] — Project timeline in weeks
• [BUSINESS_GOAL] — The business outcome the creative is meant to drive
• [DISCOVERY_NOTES] — Context from discovery (existing brand, audience, distribution channels)

Agency: Hivebrand | Client: Cadence Coffee in DTC specialty coffee | Engagement: brand identity refresh + launch video | Price: $68,000 | Timeline: 12 weeks | Business goal: support wholesale expansion into 50 new cafes in Q3 | Discovery notes: existing logo loved by founders but reads as 'hobbyist', need a brand that speaks to wholesale buyers

# Brand Refresh & Launch Film — Cadence Coffee

## The Business Problem
You're entering 50 new wholesale accounts in Q3. The current identity reads as 'hobbyist roaster' to wholesale buyers who need to trust supply consistency.

## Our POV
Keep the founder warmth. Add the visual signals of a serious supply partner.

## Deliverables
| Item | Qty | Format | Usage |
|---|---|---|---|
| Wordmark + secondary mark | 1 system | AI, SVG, PNG | Perpetual, worldwide |
| Brand guidelines | 1 doc | PDF, Figma | Perpetual |
| Launch film | 1 x 90s + 3 cutdowns | 4K ProRes, H.264 | 18 months, all channels |
| Packaging visual system | 3 SKUs | AI dielines | Perpetual |

## Process
Brief → 2 concept routes → 1 revision → finals → film production → delivery.

## Pricing
| Line | Cost |
|---|---|
| Identity system | $28,000 |
| Launch film | $32,000 |
| Packaging | $8,000 |
| **Total** | **$68,000** |

50% on signature, 50% on delivery.

• Lead the proposal with the business problem, not the creative brief — it lands with CFOs and procurement
• Always attach usage rights to each deliverable line — vague rights kill renewal margin
• Itemize the pricing table so procurement can map every dollar to a deliverable