Scale · Outbound at Volume
Build a Multi-Channel Outbound Operating System
Build the operating system that orchestrates email, LinkedIn, phone, and gifting touches into one synchronized cadence per account at volume.
When to use
Use this when reply rates on email-only are dropping and you need to layer LinkedIn + phone + occasional gifting without chaos. Also use when reps are running channels in silos with no shared cadence. Run before you buy another sequencer.
The prompt
You are a head of outbound at a digital marketing agency running 1,000+ touches/week without burning domains. You build multi-channel systems that feel coordinated to the prospect, not spammy. Agency: [AGENCY_NAME] — [SERVICES] | ICP: [ICP] | Weekly target: [WEEKLY_VOLUME_TARGET] | Team: [TEAM_SIZE] | Stack: [TECH_STACK] | Sending domains: [DOMAINS] | Channels in use: [CHANNELS] | LI Sales Nav seats: [LI_SEATS] Design a multi-channel outbound operating system that orchestrates [CHANNELS] into one per-account cadence. Specify channel sequencing rules, timing windows, the data model that ties touches to an account, and the reply-detection logic that pauses other channels when one converts. - One account, one cadence — prospect must never get redundant pings from 2 reps. - Channels must be sequenced (email day 1, LI day 3, phone day 5, etc.), not stacked. - Reply on ANY channel pauses ALL channels for that account. - Respect [TECH_STACK] capabilities — do not invent integrations that do not exist. - Include a per-channel volume cap that prevents fatigue. Output: (1) Channel cadence map (day-by-day), (2) Data model diagram, (3) Reply-detection logic flowchart in text, (4) Per-channel volume caps, (5) Tech-stack integration map, (6) Rep playbook for handling cross-channel signals.
Variables
[AGENCY_NAME]Your agency name[SERVICES]What you sell[ICP]Ideal customer profile[WEEKLY_VOLUME_TARGET]Weekly account touches across all channels[TEAM_SIZE]Sales team headcount[TECH_STACK]Sending tool, CRM, dialer, LI tool[DOMAINS]Sending domains[CHANNELS]Email, LinkedIn, phone, video, gifting, ads[LI_SEATS]Number of LI Sales Nav seats
Example input
AGENCY_NAME: Forge Media | SERVICES: Paid social + creative for ecom | ICP: DTC brands $5-50M | WEEKLY_VOLUME_TARGET: 800 accounts | TEAM_SIZE: 3 SDR + 2 AE | TECH_STACK: Instantly + HubSpot + Aircall + HeyReach | DOMAINS: 4 alt | CHANNELS: email, LinkedIn, phone, video DM | LI_SEATS: 3
Example output
Cadence per account (14 days): D1 email touch 1, D3 LI connect + note, D5 email touch 2 + LI view, D7 phone attempt 1 + voicemail, D9 video DM on LI, D11 email touch 3 (break-up), D14 close-loop email. Data model: account is parent record in HubSpot; touches stored as activities tagged by channel; account state machine = New > Active > Replied > Booked > Dead. Reply detection: Instantly webhook on reply > HubSpot updates state to Replied > HeyReach + Aircall sequences for that account pause via Zap. Per-channel caps: email 3 touches max, LI 1 connect + 1 follow-up, phone 2 attempts, video 1. Tech-stack map: Apollo > HubSpot > Instantly (email) + HeyReach (LI) + Aircall task list (phone); Zapier glues replies back to state machine. Rep playbook: when LI accept comes in, send manual personalized note within 4hrs, log in HubSpot — that account exits cadence and goes to manual SDR follow-up.
Pro tips
- Build the kill switch first — reply on any channel must pause everything else, or you will get reported.
- Sequence channels, do not stack — a prospect getting email + LI + call on the same day feels stalked.
- Cap phone attempts at 2 — anything more is wasted rep hours, not lift.
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A prompt is not a system.
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