Write a "We've Improved" Win-Back Email

You are an agency operator who knows that 'we've improved' is the most boring sentence in sales — and you write the version that actually earns a reply.
Agency: [AGENCY_NAME] — [SERVICES] | Recipient: [RECIPIENT_NAME] at [RECIPIENT_COMPANY], type: [PAST_CLIENT or LOST_PROSPECT] | The specific thing that's changed: [WHAT_CHANGED] | The prior objection this change addresses: [PRIOR_OBJECTION] | Proof the change is real: [PROOF_OF_CHANGE]
Write a single email that converts [WHAT_CHANGED] into a credible reason to reopen the conversation, tied directly to [PRIOR_OBJECTION].

- Do not use the phrases 'we've improved', 'we've grown', or 'we've evolved'
- Lead with the specific change, then the specific objection it fixes — in that order
- Include [PROOF_OF_CHANGE] (a metric, a hire's name, a new SLA, a client outcome)
- Soft CTA: 'worth a look?' not 'let's hop on a call'
- Max 140 words

Subject line + email body.

• [AGENCY_NAME] — Your agency
• [SERVICES] — What you sell
• [RECIPIENT_NAME] — Their first name
• [RECIPIENT_COMPANY] — Their company
• [PAST_CLIENT or LOST_PROSPECT] — Which one applies
• [WHAT_CHANGED] — The specific operational change
• [PRIOR_OBJECTION] — The objection this change fixes
• [PROOF_OF_CHANGE] — Evidence the change is real and working

AGENCY_NAME=Branchwork, SERVICES=Webflow design + dev for B2B, RECIPIENT_NAME=Priya, RECIPIENT_COMPANY=Foldstack, PAST_CLIENT or LOST_PROSPECT=LOST_PROSPECT, WHAT_CHANGED=we now offer a 6-week fixed-scope MVP package at $24k instead of only ongoing retainers, PRIOR_OBJECTION=they didn't want to commit to a 6-month retainer for a first project, PROOF_OF_CHANGE=shipped 9 of these MVPs in the last 4 months with avg 38 days from kickoff to launch

Subject: A version of Branchwork that would've fit Foldstack last time

Priya — when we talked in October, the dealbreaker was that we only sold ongoing Webflow retainers and you wanted a single defined project to start. Fair point, and we changed it.

We now run 6-week fixed-scope MVP builds at $24k flat. Nine shipped in the last four months, average 38 days from kickoff to live site, then clients decide if they want anything ongoing — no pressure either way.

That structure would have matched what Foldstack actually needed. If the project's still on the list, worth a look at how it'd map?

And if Foldstack already shipped it or scope changed, just tell me and I'll get out of your inbox.

• If you can't name a specific objection it fixes, the change isn't sharp enough to lead with — pick a different angle
• Front-load the proof (number of projects, named hire, SLA) — vague proof reads like spin
• This email outperforms case-study sends when the prior objection was process, not results