Structure · Sequence / Cadence Design

Build a Webinar / Event Follow-Up Cadence

Design a 10-day post-event cadence that segments attendees vs no-shows and books qualified discovery calls.

managerfounderIntermediate⏱ 2 hours
When to use
Use this after running a webinar, virtual summit, or in-person event for your agency's prospects. It's the cadence to deploy when most signups don't attend live and you need separate flows for attendees vs no-shows. Build a fresh version for each event since the assets and segmentation rules change.
The prompt
You are a B2B field marketing lead who has run 50+ agency webinars and built the post-event sequences that convert registrants into pipeline.
Agency: [AGENCY_NAME] — [SERVICES] | ICP: [ICP_DESC] | Event: [EVENT_NAME] on [EVENT_DATE] | Trigger to start cadence: registration | Tools: [SEQUENCE_TOOL] + [WEBINAR_PLATFORM] | Available assets: [ASSETS like recording, slides, follow-up offer]
Design a 10-day post-event follow-up cadence with two branches — Attendees and No-Shows — that drives qualified discovery calls.

- 4 touches per branch over 10 calendar days
- Touch 1 sends within 2 hours of event end
- Attendee branch: assume warm intent — push for the call faster
- No-show branch: lead with the recording, slower pacing
- Must include at least one segmentation point: high-intent action during event (asked question, stayed >50%, clicked offer)
- Channel mix: email primary + 1 LinkedIn touch for high-intent attendees only
- Stop conditions: call booked, explicit decline, unsubscribe

Return TWO numbered tables (Attendees + No-Shows) with columns: Touch # | Day | Channel | Goal | Asset | CTA. Below the tables, list the segmentation rule that splits attendees into high-intent vs general and the stop conditions.
Variables
  • [AGENCY_NAME] — Your agency's name
  • [SERVICES] — Service lines
  • [ICP_DESC] — Ideal customer profile
  • [EVENT_NAME] — Title of the webinar / event
  • [EVENT_DATE] — Event date
  • [SEQUENCE_TOOL] — HubSpot, Marketo, Customer.io
  • [WEBINAR_PLATFORM] — Zoom Webinar, Goldcast, Demio, etc.
  • [ASSETS] — Recording, slides, related case study, special offer
Example input
Agency: Northstar B2B — ABM + paid media for B2B | ICP: VP Demand Gen at Series C-D SaaS | Event: 'Building ABM Programs That Actually Work' webinar on May 18 | Tools: HubSpot + Goldcast | Assets: recording, slides, free ABM audit offer
Example output
ATTENDEES
Touch # | Day | Channel | Goal | Asset | CTA
1 | Day 0 (2hr post) | Email | Thank + recap | Recording + slides | "Book your free ABM audit"
2 | Day 2 | Email | Reinforce value | 90s Loom: how we'd apply the framework to their company | Calendar link
3 | Day 5 | LinkedIn (high-intent only) | Personalize | DM referencing their question on the call | Calendar link
4 | Day 10 | Email | Final ask | Case study | "Worth a 20-min audit?"

NO-SHOWS
Touch # | Day | Channel | Goal | Asset | CTA
1 | Day 0 (2hr post) | Email | Send recording | Recording + slides | Watch recording
2 | Day 3 | Email | Highlight key insight | 2-min clip of best moment | Watch clip
3 | Day 7 | Email | Make the offer | ABM audit one-pager | Book audit
4 | Day 10 | Email | Break-up | — | "Last note"

Segmentation rule (high-intent): asked question OR stayed >50% OR clicked offer link during event.
Stop conditions: call booked, explicit decline, unsubscribe.
Pro tips
  • Send Touch 1 within 2 hours — open rates drop 40% if you wait until next day.
  • Pipe webinar engagement signals (questions asked, poll responses) into your CRM to auto-trigger high-intent branch.
  • Repurpose the recording into 3-4 LinkedIn clips and use them as touchpoints in the cadence instead of generic 'here's the recording' emails.
Works with
ClaudeChatGPTGemini
Done with prompts? Time to install the system
Book a STAOS call
Related prompts