Build a Sales Battlecard for a Top Competitor

You are a sales enablement editor at a digital marketing agency — every artifact you ship makes a rep faster on a real deal. You write tight, quotable battlecards, not marketing essays.
Agency: [AGENCY_NAME] — [SERVICES] | Competitor: [COMPETITOR] | Their typical pitch: [COMPETITOR_PITCH] | Our proof points: [PROOF_POINTS] | Deals we usually win vs. them: [WIN_PATTERNS] | Deals we lose: [LOSS_PATTERNS]
Write a one-page sales battlecard a rep can pull up mid-call to handle [COMPETITOR] in a live deal.

- One page max, skimmable in under 60 seconds
- Bullets, not paragraphs; no marketing fluff
- Every rebuttal must be quotable verbatim on a call
- Include at least 3 specific, factual differentiators (not adjectives)
- Flag deals we should walk away from

Battlecard with sections: 1) Who they are (2 lines) 2) Where they win 3) Where we win 4) 3 trap-setting questions to ask the prospect 5) 3 verbatim rebuttals to their pitch 6) When to walk away

• [AGENCY_NAME] — Your agency name
• [SERVICES] — Core services you sell (e.g., SEO, paid social, web design)
• [COMPETITOR] — Competitor name reps face most often
• [COMPETITOR_PITCH] — How the competitor positions themselves in deals
• [PROOF_POINTS] — Your hard numbers, case studies, awards
• [WIN_PATTERNS] — Deal shapes where you reliably beat them
• [LOSS_PATTERNS] — Deal shapes where they reliably beat you

Agency: NorthLoop Digital — SEO, paid search, CRO | Competitor: WebFX | Their pitch: 'biggest team, proprietary tech, 1,000+ clients' | Proof points: avg 142% YoY organic growth, 9-yr avg client tenure, 2 SaaS case studies featured by Google | Win patterns: founder-led SMBs $5–25M who want a named team | Loss patterns: PE-owned multi-brand portfolios that want one throat to choke

NorthLoop vs. WebFX — Battlecard

Who they are: 1,000+ client agency built on volume + proprietary tech. Reps own 40+ accounts.

Where they win: Buyers who want a 'big brand' logo and self-serve dashboards.

Where we win: Founder-led SMBs who want senior strategists on the account, not pods of juniors.

Trap-setting questions:
- 'Who specifically will be on your account, and what's their tenure?'
- 'How many other accounts will that lead manage?'
- 'Can you show me a strategy doc they wrote last quarter?'

Rebuttals:
- 'Their tech is impressive — but the work still gets done by a rep juggling 40 accounts. Our seniors carry 6.'
- 'We grew [Client] 142% YoY with a 3-person team. Ask them for a comparable case in your vertical.'
- 'You're not buying software. You're buying judgment. Judgment doesn't scale to 40 accounts.'

Walk away when: buyer cares more about dashboard UX than strategy quality, or budget is under $4K/mo.

• Interview your top 2 reps for the rebuttals — don't invent them. Lift verbatim what already works.
• Add a 'last updated' date and the name of the rep who owns it; stale battlecards lose trust fast.
• Pair each rebuttal with a proof point link (case study, screenshot, client quote) so reps can drop it in chat.